"Give it up!" : a macro-social marketing approach to India's clean cooking fuel access
Year of publication: |
2022
|
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Authors: | Jagadale, Sujit Raghunathrao ; Kemper, Joya |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 3, p. 433-453
|
Subject: | BOP | clean fuel | institutional change | institutional norms | macro-social marketing | poor consumers | social change | subsistence marketplaces | Indien | India | Social Marketing | Social marketing | Sozialer Wandel | Social change | Institutioneller Wandel | Institutional change |
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