Saad, Nourhan Ahmed; Elgazzar, Sara; Kac, Sonja Mlaker - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 154-164
This research proposes a framework linking supply chain management (SCM) practices to customer relationship management (CRM) objectives through better organizational performance. First, critical review was conducted to identify the relationship between SCM practices and organizational...