Naqvi, Muhammad Hasnain Abbas; Jiang, Yushi; Miao, Miao; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-23
The rise of social networking sites (SNS) has changed our ways of communicating and conducting business all over the world. The present study explored the factors affecting the pervasive adoption of SNS by employing the use and gratification theory in considering their entertainment value,...
