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Switching costs in competitive health insurance markets : the role of insurers' pricing strategies
Lamiraud, Karine
;
Stadelmann, Pierre
-
2020
Persistent link: https://www.econbiz.de/10012534691
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Acquiring professional service customers : do agile project methods increase the intention to choose an out-supplier?
Bambauer-Sachse, Silke
;
Helbling, Thomas
- In:
Journal of business-to-business marketing
29
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013178119
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