Search Results - subject:"symbolic consumption"

The symbolic consumption of cultural quarters

Hung, Kuang-Peng; Chen, Annie; Peng, Norman - In: Tourism analysis : an interdisciplinary tourism & … 24 (2019) 2, pp. 131-145

Persistent link: https://www.econbiz.de/10012111325

The Islamic consumer and the halal market

Karoui, Sedki; Khemakhem, Romdhane - In: International journal of islamic marketing and branding 4 (2019) 1, pp. 45-58

Persistent link: https://www.econbiz.de/10012117714

Symbolic consumption of advertisements for male perfumes : effects of advertising appeals and product involvement on advertising effectiveness

Yang, Chao-Ming; Shih, Chia-Shun - In: Research in world economy 10 (2019) 3, pp. 160-173

Persistent link: https://www.econbiz.de/10012233537

Symbolic consumption and Generation Y consumers : evidence from Thailand

Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 917-932

Persistent link: https://www.econbiz.de/10011796564

Differences in symbolic self-completion and self-retention across role-identity cultivation stages

Kleine, Robert E., III; Kleine, Susan Schultz; Ewing, … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1876-1895

Persistent link: https://www.econbiz.de/10011773782

Symbolic consumption and Generation Y consumers: evidence from Thailand

Tangsupwattana, Wanrudee; Liu, Xiaobing - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 917-932

Purpose The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and … that Generation Y consumers’ symbolic consumption has a significant and positive effect on brand attitude and purchase … implications The findings suggest that symbolic consumption is a key motivation to increase purchase intention when developing …

Persistent link: https://www.econbiz.de/10014674898

Differences in symbolic self-completion and self-retention across role-identity cultivation stages

Kleine, Robert E.; Kleine, Susan Schultz; Ewing, Douglas R. - In: European Journal of Marketing 51 (2017) 11/12, pp. 1876-1895

Purpose This paper aims to provide evidence that theory-based effects of role-identity cultivation stages on self-symbolizing consumption activities do exist. Design/methodology/approach Specific focus is placed upon differing motives between rookie versus veteran role-identity actors and how...

Persistent link: https://www.econbiz.de/10014724251

Intimacy of the Russian upper middle class with luxury fashion

Peshkova, Anna; Urkmez, Taylan; Wagner, Ralf - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 152-173

Persistent link: https://www.econbiz.de/10011572123

The dynamic models of consumers' symbolic needs : in the context of restaurant brands

Han, Sung Ho; Bang, Nguyen; Simkin, Lyndon - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1348-1376

Persistent link: https://www.econbiz.de/10011609075

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Han, Sung Ho; Nguyen, Bang; Simkin, Lyndon - In: European Journal of Marketing 50 (2016) 7/8, pp. 1348-1376

Purpose The purpose of this paper is to investigate the dynamic process and the meaning of symbolic consumption … important mediating role of brand affect in symbolic consumption, which previously has not been revealed empirically. Moreover …/individualism and brand affect, despite its prominence in previous symbolic consumption studies. In the status and social needs models …

Persistent link: https://www.econbiz.de/10014723695