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Search: subject:"team image"
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Beziehungsmarketing
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Brand image
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Consumer behaviour
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Markenimage
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Professional sports
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Profisport
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Team
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fan behavior
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fan behavioral loyalty.
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products with the team’s color
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purchase intention
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team image
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Mainardes, Emerson Wagner
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Consumer behavior review : CBR
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Antecedents of fan purchase intention for team color products
Melo Neto, Fernando Cabral de
;
Mainardes, Emerson Wagner
; …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013532234
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