Antecedents of fan purchase intention for team color products
Alternative title: | Antecedentes da intenção de compra por torcedores de produtos com a cor do time |
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Year of publication: |
2022
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Authors: | Melo Neto, Fernando Cabral de ; Mainardes, Emerson Wagner ; Monte-Mor, Danilo Soares |
Published in: |
Consumer behavior review : CBR. - Recife : Universidade Federal de Pernambuco, ISSN 2526-7884, ZDB-ID 2919711-9. - Vol. 6.2022, 1, Art.-No. e-253923, p. 1-19
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Subject: | fan behavior | fan behavioral loyalty. | products with the team’s color | purchase intention | team image | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Profisport | Professional sports |
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