Purpose This study aims to provide a summary of the key outcomes and reflections related to the theme issue question, “Smart tourism: what developments and issues are important to the Baltic states?” Design/methodology/approach This study utilizes a descriptive approach to summarize the key...

Purpose The purpose of this study is to add new insights into the discussion of how a city’s destination marketing organization (DMO) can apply operant resources to act upon its operant resources to create, market and manage a unique brand over time. Design/methodology/approach The study uses...