Krajnović, Aleksandra; Bosna, Jurica; Jašić, Dražen - In: Tourism and Hospitality Management 19 (2013) 2, pp. 201-215
The purpose – The purpose of this paper is to support the thesis that a region represents a key functional and geographical entity which requires branding and development of marketing activities. Its geographical components are tourism clusters that should develop their own identity in...