Beausoleil, Angèle M. - In: Journal of business models : JOBM 12 (2024) 1, pp. 60-70
This paper examines the posturing, positioning and practice of Business Design (BD) at Rotman School of Management, University of Toronto, exploring its evolution since the late 1990s to today. It outlines BD's introduction as a design thinking-lite approach to strategy innovation and its...