Bauman, Antonina - In: Qualitative Market Research: An International Journal 18 (2015) 3, pp. 362-382
which Web site elements and features online buyers identify as online trust cues signaling e-vendor’s trustworthiness …’ perceptions of Web site trustworthiness. Findings – The most frequently identified online trust cues belong to the “Layout”, “Easy …’ privacy and security are leading trust cues. In addition, online shoppers confirmed two trends in e-commerce: the role of …