The use of the repertory grid technique in online trust research
Antonina Bauman
| Year of publication: |
2015
|
|---|---|
| Authors: | Bauman, Antonina |
| Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 3, p. 362-382
|
| Subject: | Qualitative methods | Consumer research | Online trust cues | Repertory grid technique | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305121