Search Results - subject:"underdog"

Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands

Schmidt, Holger J.; Steenkamp, Pieter - In: The journal of brand management : an international journal 29 (2022) 1, pp. 85-110

Persistent link: https://www.econbiz.de/10013170524

Rural-urban migration, financial literacy, and entrepreneurship

Wen, Xin; Cheng, Zhiming; Tani, Massimiliano - In: Journal of business research : JBR 175 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014549664

Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands

Schmidt, Holger J.; Steenkamp, Pieter - In: Journal of Brand Management 29 (2021) 1, pp. 85-110

An underdog brand is a brand with humble resources that competes with passion and determination against competitors … that dominate a market. Numerous anecdotal examples and a few research articles of underdog brands exist, yet the … understanding of what an underdog brand is and how brands can use the underdog effect is still limited. Considering the relevance of …

Persistent link: https://www.econbiz.de/10014502025

Exit polls and voter turnout in the 2017 French elections

Grillo, Alberto; Raiber, Eva - 2022

Persistent link: https://www.econbiz.de/10013187499

Revisiting power messaging in service failures : pitfalls and proposed solutions

Antonetti, Paolo; Crisafulli, Benedetta - In: Psychology & marketing 39 (2022) 11, pp. 2072-2095

Persistent link: https://www.econbiz.de/10013465145

Australian indigenous female entrepreneurs : the role of adversity quotient

Menzies, Jane L.; Chavan, Meena; Jack, Robert; … - In: Journal of business research : JBR 175 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014549653

Marketing agility in underdog entrepreneurship : a qualitative assessment in post-conflict Sub-Saharan African context

Arslan, Ahmad; Kamara, Samppa; Tian, Anna Yumiao; … - In: Journal of business research : JBR 173 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10014547921

Exit polls and voter turnout in the 2017 French Elections

Grillo, Alberto; Raiber, Eva - In: Revue économique : revue bimestrielle 75 (2024) 2, pp. 353-369

Persistent link: https://www.econbiz.de/10014526316

The effects of brand positioning (underdog vs top dog) and comparative advertising

Lee, Hsiang-Ming; Hsu, Ya-Hui; Chen, Tsai; Lo, Wei-Yuan; … - In: Marketing intelligence & planning 42 (2024) 3, pp. 459-480

Persistent link: https://www.econbiz.de/10015056880

Building a compelling underdog consumption experience

Gao, Tao; McGinnis, Lee Phillip - In: Journal of small business strategy 30 (2020) 2, pp. 93-105

Persistent link: https://www.econbiz.de/10012265446