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Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
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