Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Year of publication: |
2024
|
---|---|
Authors: | Ireland, Robin ; Muc, Magdalena ; Bunn, Christopher ; Boyland, Emma |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 6, p. 762-777
|
Subject: | Football | mega-events | sport sponsorship | unhealthy commodities | Fußball | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Sportmarketing | Sports marketing | Großveranstaltung | Big event | Profisport | Professional sports | Markenführung | Brand management |
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