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  • Search: subject:"user generated content"
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Year of publication
Subject
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Social Web 321 Social web 321 user-generated content 250 User-generated content 172 Internet marketing 159 Online-Marketing 157 Viral marketing 155 Virales Marketing 155 Consumer behaviour 142 Konsumentenverhalten 141 Customer integration 93 Kundenintegration 93 Brand image 59 Markenimage 59 social media 59 Brand management 55 Social media 55 Markenführung 53 Tourism 48 Online retailing 47 Online-Handel 47 Beziehungsmarketing 44 Relationship marketing 44 Tourismus 40 Web 2.0 technologies 38 Web 2.0-Technologien 38 Holiday behaviour 37 Urlaubsverhalten 37 Electronic Commerce 36 user generated content 36 E-commerce 35 Content Management 34 Content management 34 Data mining 33 Data Mining 32 User Generated Content 31 User generated content 31 Digital platform 30 Digitale Plattform 30 Soziales Netzwerk 30
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Online availability
All
Undetermined 380 Free 126
Type of publication
All
Article 509 Book / Working Paper 93 Other 3
Type of publication (narrower categories)
All
Article in journal 406 Aufsatz in Zeitschrift 406 Working Paper 35 research-article 31 Graue Literatur 25 Non-commercial literature 25 Arbeitspapier 20 Article 13 Hochschulschrift 12 Thesis 12 review 7 Aufsatz im Buch 6 Book section 6 Conference Paper 3 Conference paper 3 Dissertation u.a. Prüfungsschriften 3 Konferenzbeitrag 3 Aufsatzsammlung 2 Collection of articles of several authors 2 Collection of articles written by one author 2 Research Report 2 Sammelwerk 2 Sammlung 2 Book Part 1 Congress Report 1 Handbook 1 Handbuch 1 Interview 1 Konferenzschrift 1 conceptual-paper 1 review-article 1
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Language
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English 538 Undetermined 50 German 15 Polish 2
Author
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Slivko, Olga 18 Kummer, Michael E. 13 Kerkhof, Anna 10 Ghose, Anindya 7 Klimczuk, Andrzej 7 Hinnosaar, Marit 6 Hinnosaar, Toomas 6 Arnhold, Ulrike 5 Giorgidze, George 5 Girard, Yann 5 Halatchliyski, Iassen 5 Handke, Christian 5 Kwok, Linchi 5 Mattes, Anselm 5 Saam, Marianne 5 Saura, José Ramón 5 Tan, Yong 5 Tellis, Gerard J. 5 Xie, Karen L. 5 Dennhardt, Severin 4 Goldenberg, Jacob 4 Hu, Feng 4 Ipeirotis, Panagiotis G. 4 Kannan, P. K. 4 Münster, Johannes 4 Netzer, Oded 4 Seiler, Stephan 4 Tirunillai, Seshadri 4 Zhang, Michael 4 Aaltonen, Aleksi 3 Bilgihan, Anil 3 Bowen, John 3 Clement, Michel 3 Füller, Johann 3 Graf, Denise 3 Hautz, Julia 3 Hofstetter, Reto 3 Hong, Yili 3 Hutter, Katja 3 Kummer, Michael 3
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 5 NET Institute 3 Zentrum für Europäische Wirtschaftsforschung (ZEW) 3 Centre for Economic Performance, LSE 2 London School of Economics (LSE) 2 Fachbereich für Wirtschaftswissenschaften, Universität Paderborn 1 International Congress on Tourism and Information and Communications Technologies <14., 2023, Málaga> 1 International Telecommunications Society (ITS) 1 Universität Mannheim 1
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Published in...
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Information systems research : ISR 22 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 19 Management science : journal of the Institute for Operations Research and the Management Sciences 15 Journal of marketing research 13 Tourism management : research, policies, practice 13 Journal of business research : JBR 12 ZEW Discussion Papers 11 Journal of marketing 10 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 9 International journal of hospitality management 8 Journal of management information systems : JMIS 8 Journal of travel and tourism marketing 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Marketing Science 8 International journal of contemporary hospitality management 7 Journal of electronic commerce research : JECR 7 Journal of hospitality marketing & management 7 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 6 Journal of Hospitality and Tourism Technology 6 ZEW discussion papers 6 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 5 Journal of hospitality and tourism insights 5 Journal of marketing communications 5 Journal of retailing and consumer services 5 MPRA Paper 5 Online Information Review 5 Technological forecasting & social change : an international journal 5 CESifo Working Paper 4 CESifo working papers 4 Industrial marketing management : the international journal for industrial and high-tech firms 4 International journal of advertising : the review of marketing communications 4 International journal of technology marketing : IJTMkt 4 Internet Policy Review 4 Journal of destination marketing & management 4 Journal of promotion management : innovations in planning and applied research 4 Journal of vacation marketing 4 The journal of product & brand management 4 Worldwide Hospitality and Tourism Themes 4 Business Horizons 3 Business horizons 3
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Source
All
ECONIS (ZBW) 455 RePEc 50 Other ZBW resources 45 EconStor 34 BASE 11 USB Cologne (EcoSocSci) 10
Showing 41 - 50 of 605
Cover Image
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar; Elsharnouby, Tamer H. - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
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Redefining wine brand engagement through influencer marketing and ephemeral content
Ducman, Anca-Alexandra - In: Theoretical and applied economics : GAER review 31 (2024) 1/638, pp. 43-56
Persistent link: https://www.econbiz.de/10014520526
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The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul; Lobschat, Lara; Welke, Lina; Meij, Hugo … - In: Journal of retailing 100 (2024) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
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Short video adverts : a modern and virtual form of advertising
Willis, Michelle - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 107-131). 2024
Persistent link: https://www.econbiz.de/10014529067
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It pays to diversify : effect of bullet-screen comment diversity on payment
Zhang, Mingyue; Ma, Xuejing; Chen, Haipeng - In: Psychology & marketing 41 (2024) 8, pp. 1686-1702
Persistent link: https://www.econbiz.de/10015073412
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Unboxing the paradox of social media user-generated content (UGC) information qualities and tourist behaviour : moderating effect of perceived travel risk
Muhammad Aliff Asyraff; Mohd Hafiz Hanafiah; Nur Adilah … - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1809-1830
Persistent link: https://www.econbiz.de/10015053143
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User-generated content on Gen Z tourist visit intention : a stimulus-organism-response approach
Yamagishi, Kafferine; Canayong, Danzel; Domingo, Mariella; … - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 1949-1973
Persistent link: https://www.econbiz.de/10015053186
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Why some call the "worst" what most consider the "best"? : an analysis of tourist complaints at the wonders of the world
Mellinas, Juan Pedro; Martin-Fuentes, Eva; … - In: Journal of hospitality and tourism insights 7 (2024) 4, pp. 2014-2032
Persistent link: https://www.econbiz.de/10015053190
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Attendees' experiences of anime conventions in the United States : a netnography study
Liu, Tianjian; Liu, Sijun; Lee, Yee Ming - In: International journal of event and festival management 15 (2024) 3, pp. 394-415
Persistent link: https://www.econbiz.de/10015065387
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Topic mining of real-time discussions : what catches the attention of live-streaming esports viewers?
Wang, Wenche; Fan, Jiajia - In: European Sport management quarterly : ESMQ 24 (2024) 2, pp. 323-344
Persistent link: https://www.econbiz.de/10014564372
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