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Search: subject:"virality"
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virality
10
Viral marketing
9
Virales Marketing
8
Virality
8
Internet marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Advertising effects
3
Brand image
3
Brand management
3
Consumer behaviour
3
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3
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3
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3
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3
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3
social media
3
Advertising
2
Emotion
2
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2
climate change
2
large language models
2
machine learning
2
narrative economics
2
populism
2
text-as-data
2
ALS ice bucket challenge
1
Ankündigungseffekt
1
Announcement effect
1
Brand equity
1
Brand transgressions
1
Business hype
1
Business virality consequences
1
Business virality readiness
1
COVID-19
1
CSR
1
Charity
1
Click-bait
1
Climate change
1
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Undetermined
17
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21
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15
Aufsatz in Zeitschrift
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research-article
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English
23
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Gehring, Kai
2
Grigoletto, Matteo
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Aggrawal, Niyati
1
Arora, Anuja
1
Banerjee, Sourindra
1
Bilgihan, Anil
1
Borah, Abhishek
1
Bourlakis, Michael
1
Campbell, Brett
1
Campbell, Katia
1
Chatterjee, Swagato
1
Curmi, Franco
1
Dhir, Amandeep
1
Drake, Michael S.
1
Eilert, Meike
1
Eisingerich, Andreas B
1
Feranita, Feranita
1
Gao, Shuyang
1
Han, Yue
1
Hasley, Joseph
1
Heimbach, Irina
1
Hemsley, Jeff
1
Heyder, Charlotte
1
Hillebrandt, Isabelle
1
Hinz, Oliver
1
Jain, Apurv
1
Jayakumar, Thivashini
1
Khalid, Saba
1
Lappas, Theodoros
1
Legocki, Kimberly V.
1
Lin, Yu-Ting
1
Liu, Wenlin
1
MacInnis, Deborah J.
1
Malodia, Suresh
1
Mason, Robert M.
1
Nikulchev, Evgeny
1
Nisar, Tahir M.
1
Osipov, Ilya V.
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Journal of marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
CESifo Working Paper
1
CESifo working papers
1
Entrepreneurship Research : Developing New and Emerging Patterns in the Post COVID-19 Pandemic Era
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Industrial Management & Data Systems
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International Journal of Web-Based Learning and Teaching Technologies (IJWLTT)
1
International journal of business innovation and research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of accounting & economics
1
Journal of consumer marketing
1
Journal of marketing communications
1
Journal of organizational computing and electronic commerce
1
Online Information Review
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The SAGE handbook of social media marketing
1
The journal of product & brand management
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ECONIS (ZBW)
19
Other ZBW resources
3
EconStor
1
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subject:"vitality"
(6,468 results)
1
Silent killer or silent success : the double-edged sword of viral marketing on entrepreneurship
Thanuja Rathakrishnan
;
Jayakumar, Thivashini
;
Feranita, …
- In:
Entrepreneurship Research : Developing New and Emerging …
,
(pp. 19-36)
.
2023
Persistent link: https://www.econbiz.de/10014338964
Saved in:
2
Analyzing Climate Change Policy Narratives with the Character-Role Narrative Framework
Gehring, Kai
;
Grigoletto, Matteo
-
2023
sparking conversation as three distinct dimensions of
virality
, we show that narratives that are simple, feature human …
Persistent link: https://www.econbiz.de/10014377404
Saved in:
3
Analyzing climate change policy narratives with the character-role narrative framework
Gehring, Kai
;
Grigoletto, Matteo
-
2023
sparking conversation as three distinct dimensions of
virality
, we show that narratives that are simple, feature human …
Persistent link: https://www.econbiz.de/10014280165
Saved in:
4
Meme marketing : how can marketers drive better engagement using viral memes?
Malodia, Suresh
;
Dhir, Amandeep
;
Bilgihan, Anil
;
Sinha, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1775-1801
Persistent link: https://www.econbiz.de/10013465114
Saved in:
5
Short vertical videos going viral on TikTok : an empirical study and sentiment analysis
Heyder, Charlotte
;
Hillebrandt, Isabelle
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 121-150)
.
2023
Persistent link: https://www.econbiz.de/10014276971
Saved in:
6
Earnings
virality
Campbell, Brett
;
Drake, Michael S.
;
Thornock, Jacob
; …
- In:
Journal of accounting & economics
75
(
2023
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014282259
Saved in:
7
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
8
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
9
Social contagion and
virality
in online networks
Curmi, Franco
- In:
The SAGE handbook of social media marketing
,
(pp. 146-160)
.
2022
Persistent link: https://www.econbiz.de/10013368519
Saved in:
10
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
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