Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Jueman (Mandy) Zhang and Yi (Jasmine) Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Jueman Mandy ; Wang, Yi |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 7, p. 1063-1076
|
| Subject: | Brand equity | Corporate image | Corporate social responsibility | COVID-19 | CSR | Social transmission | Virality | Corporate Social Responsibility | Coronavirus | Firmenimage | Corporate reputation | Markenimage | Brand image | Epidemie | Epidemic |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-07-2021-3551 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013429042