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Search: subject:"web marketing"
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Subject
All
Online-Marketing
12,875
Internet marketing
12,568
Social Web
5,728
Social web
5,728
Consumer behaviour
4,367
Konsumentenverhalten
4,367
Werbewirkung
2,094
Advertising effects
2,090
Electronic Commerce
2,055
Online retailing
1,977
Online-Handel
1,977
E-commerce
1,937
Advertising
1,777
Werbung
1,775
Viral marketing
1,721
Virales Marketing
1,721
Brand management
1,569
Markenführung
1,569
Beziehungsmarketing
1,545
Relationship marketing
1,544
Internet
1,164
Marketingmanagement
1,135
Marketing management
1,122
Markenimage
896
Brand image
891
Website
855
Social media
849
social media
812
Suchmaschine
702
Search engine
697
Marketing
588
Soziales Netzwerk
563
Social network
484
Digitalisierung
482
USA
475
United States
473
Deutschland
460
Digitization
456
Germany
442
Brand
435
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Online availability
All
Undetermined
5,634
Free
2,282
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Article
9,030
Book / Working Paper
3,853
Journal
31
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Article in journal
7,680
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7,680
Aufsatz im Buch
1,337
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1,337
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513
Non-commercial literature
513
Arbeitspapier
380
Working Paper
380
Collection of articles of several authors
267
Sammelwerk
267
Hochschulschrift
256
Ratgeber
237
Guidebook
225
Aufsatzsammlung
214
Case study
174
Fallstudie
174
Thesis
116
Lehrbuch
111
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109
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109
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87
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65
Glossar enthalten
35
Glossary included
35
Handbook
33
Handbuch
33
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28
Sammlung
28
Conference proceedings
20
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12
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12
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8
Amtsdruckschrift
7
Festschrift
7
Government document
7
Einführung
6
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5
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5
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5
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4
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English
11,581
German
1,306
Undetermined
10
French
9
Polish
6
Russian
6
Spanish
3
Swedish
3
Serbian
2
Czech
1
Italian
1
Romanian
1
Slovak
1
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Author
All
Kreutzer, Ralf T.
45
Goldfarb, Avi
31
Tucker, Catherine
31
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Fritz, Wolfgang
23
Wilbur, Kenneth C.
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Chaffey, Dave
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Kollmann, Tobias
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Stephen, Andrew T.
15
Tan, Yong
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
Filieri, Raffaele
14
Hollebeek, Linda D.
14
Hudders, Liselot
14
Ko, Eunju
14
Kumar, Subodha
14
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Institution
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Springer Fachmedien Wiesbaden
89
IGI Global
24
National Bureau of Economic Research
23
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
NetLibrary, Inc
2
RWTH Aachen
2
Redline Verlag
2
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Uni-Taschenbücher GmbH
2
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Published in...
All
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
200
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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Source
All
ECONIS (ZBW)
12,857
USB Cologne (EcoSocSci)
41
RePEc
11
Other ZBW resources
3
EconStor
2
Showing
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12741
Aligning the online organisation : with what, how and why?
Burn, Janice
- In:
Business information technology management : …
,
(pp. 197-215)
.
2000
Persistent link: https://www.econbiz.de/10001558440
Saved in:
12742
Internet-Werbung : von der strategischen Konzeption zum erfolgreichen Auftritt
Hamm, Ingo
-
2000
Persistent link: https://www.econbiz.de/10001491943
Saved in:
12743
Internet commerce : digital models for business
Lawrence, Elaine
(
contributor
)
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001525063
Saved in:
12744
Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick
-
2000
Persistent link: https://www.econbiz.de/10001421579
Saved in:
12745
Business-to-business Internet marketing : seven proven strategies for increasing profits through Iinternet direct marketing
Silverstein, Barry
-
2000
-
2nd ed
Persistent link: https://www.econbiz.de/10001396576
Saved in:
12746
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001448998
Saved in:
12747
Quantifying effects of banner advertising
Gabrielsen, Gorm
;
Hansen, Flemming
-
2000
Persistent link: https://www.econbiz.de/10001564823
Saved in:
12748
Digitale Erlösquellen für Verlage : Ergebnisse einer empirischen Studie
Schwaiger, Manfred
;
Kreher, Markus
;
Reibnitz, Alexander von
-
2008
Persistent link: https://www.econbiz.de/10003773151
Saved in:
12749
Unternehmens-Podcasting : eine empirische Analyse ausgewählter Erfolgsfaktoren
Huber, Frank
;
Matthes, Isabel
;
Stenneken, Nadine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003737608
Saved in:
12750
Unternehmens-Podcasting : eine empirische Analyse ausgewählter Erfolgsfaktoren
Huber, Frank
;
Matthes, Isabel
;
Stenneken, Nadine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515695
Saved in:
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