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Search: subject:"webrooming"
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Consumer behaviour
34
Konsumentenverhalten
34
Webrooming
23
Online retailing
20
Online-Handel
20
Distribution channel
17
Einzelhandel
17
Retail trade
17
Vertriebsweg
17
webrooming
15
Showrooming
13
Beziehungsmarketing
9
Relationship marketing
9
showrooming
9
E-commerce
8
Electronic Commerce
8
Theorie
6
Theory
6
Customer satisfaction
5
Kundenzufriedenheit
5
Competition
4
Internet marketing
4
Multichannel strategy
4
Multikanalvertrieb
4
Online-Marketing
4
Research shopping
4
Emotion
3
Experiment
3
Luxury goods
3
Luxusgüter
3
Perception
3
Preismanagement
3
Preiswettbewerb
3
Price competition
3
Pricing strategy
3
Wahrnehmung
3
Wettbewerb
3
omnichannel
3
Brand image
2
Channel choice
2
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Undetermined
37
Free
8
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Article
44
Book / Working Paper
2
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Article in journal
42
Aufsatz in Zeitschrift
42
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
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2
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1
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1
conceptual-paper
1
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Language
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English
46
Author
All
Shankar, Amit
4
Jain, Sheetal
3
Sahney, Sangeeta
3
Arora, Sourabh
2
Eugene Cheng-xi Aw
2
Flavián Blanco, Carlos
2
Gurrea Sarasa, Raquel
2
Hu, Tun-I
2
Orús, Carlos
2
Sanzo Pérez, María José
2
Tracogna, Andrea
2
Akram, Muhammad Shakaib
1
Angel Moliner, Miguel
1
Apaolaza, Borja
1
Aror, Sourabh
1
Bacik, Radovan
1
Bharti, Parvi
1
Bhatti, Zeeshan Ahmed
1
Bornschein, Rico
1
Caro, Felipe
1
Ceryan, Oben
1
Chakravarti, Amitav
1
Chang, Yaping
1
Charron, Jean-Philippe
1
Cho, Cecile K.
1
Choudhary, Sharuti
1
Chuah, Stephanie Hui-wen
1
Chung, Sorim
1
Collado-Agudo, Jesús
1
Das Gupta, Krishna
1
Datuashvili, Davit
1
Dias, Helison Bertoli Alves
1
Gavurova, Beata
1
Geng, Lixiao
1
Gonc̦alves, Helena Martins
1
Goraya, M. Awais Shakir
1
Grewal, Harpreet Singh
1
Guo, Yan
1
Gupta, Manish
1
Han, Xiaohua
1
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Published in...
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Journal of retailing and consumer services
5
International journal of retail and distribution management
4
Journal of fashion marketing and management
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
International journal of electronic marketing and retailing : IJEMR
2
Journal of business research : JBR
2
Journal of internet commerce
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of operational research : EJOR
1
IESE Business School Working Paper
1
International Journal of Retail & Distribution Management
1
International journal of business and globalisation : IJBG
1
International journal of business innovation and research : IJBIR
1
International journal of quality and service sciences
1
International journal of retail & distribution management
1
Italian journal of marketing : ITJM
1
Journal of business economics and management
1
Journal of global information management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marco Fanno working papers
1
Market : review for marketing theory and practice
1
Marketing i menedžment innovacij : m&mi
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Service business
1
Transportation research / E : an international journal
1
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ECONIS (ZBW)
45
Other ZBW resources
1
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1
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
2
Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio
;
Charron, Jean-Philippe
- In:
Journal of business economics and management
24
(
2023
)
5
,
pp. 857-876
,
webrooming
, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment …
Persistent link: https://www.econbiz.de/10014460384
Saved in:
3
Platform pricing strategies when consumers web/showroom
Navarra, Federico
-
2022
Persistent link: https://www.econbiz.de/10013445148
Saved in:
4
Webrooming
or showrooming? : the moderating effect of product attributes
Guo, Yan
;
Zhang, Min
;
Wang, Valerie Lynette
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10013536255
Saved in:
5
Consumer shopping motive identification : study of
webrooming
vs. showrooming
Olearova, Maria
;
Gavurova, Beata
;
Bacik, Radovan
- In:
Marketing i menedžment innovacij : m&mi
(
2022
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10013277571
Saved in:
6
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
7
Revisiting the impact of consumers' need for touch on
webrooming
intention : the perspective of maximizing mindset theory
Hsieh, Jung-Kuei
;
Kumar, Sushant
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 688-708
Persistent link: https://www.econbiz.de/10015062845
Saved in:
8
Competitive pricing and advertising strategies for online retailers with "showrooming" and "
webrooming
"
He, Xiang
;
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
;
Hu, Jiao
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
9
Multichannel search patterns and
webrooming
behaviours in the service industries : the case of motor insurance
Hu, Tun-I
;
Tracogna, Andrea
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012583871
Saved in:
10
How does online engagement drive consumers'
webrooming
intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
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