Multichannel search patterns and webrooming behaviours in the service industries : the case of motor insurance
Tun-I Hu, Andrea Tracogna
| Year of publication: |
2021
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|---|---|
| Authors: | Hu, Tun-I ; Tracogna, Andrea |
| Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2021.2021, 1/2, p. 57-81
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| Subject: | Multichannel search | Channel choice | Research shopping | Webrooming | Motor insurance | Vertriebsweg | Distribution channel | Kfz-Versicherung | Automobile insurance | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43039-021-00021-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012583871