How much sponsored products’ information do e-commerce platforms disclose? This study explores the platform’s information design problem of maximizing sponsored advertising revenue, wherein a consumer sequentially searches for products’ information with a deliberate order. In a general...

As social media continues to attract millions of users around the globe, marketers seek to use this emerging venue a key platform for their marketing messages, through advertisements. Although this new media is important for all potential customers, it is of profound importance to Muslim females...

Article is devoted to the analysis social advertising in the Internet and convergent journalism. Convergent journalism blurs the boundaries of reality and time and is fertile ground for the process of globalization, which is based on there is a change in the social order, mentality, habits and...

As TV consumption evolves from traditional linear programming to more on-demand viewing, advertising is also changing, seeking to tailor content to best match the interests of viewers. Addressable advertising is an interactive form of advertising that combines online data personalization with...