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  • Search: subject_exact:"Advertising effectiveness"
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Year of publication
Subject
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Advertising 185 Advertising effectiveness 184 Werbewirkung 148 Advertising effects 145 Werbung 140 Consumer behaviour 117 advertising effectiveness 112 Konsumentenverhalten 99 Internet marketing 43 Online-Marketing 36 Brand management 24 Marketing management 21 Marketing strategy 20 Marketingmanagement 19 Advertising Effectiveness 15 Social Web 15 Social web 15 Experiment 14 Brand image 13 Brand 12 Markenartikel 12 Fernsehwerbung 11 Markenführung 11 Markenimage 11 Marketing 11 Perception 11 Strategic marketing 11 Television advertising 11 Advertising media 10 Emotion 10 Internet 10 Marketing communications 10 Wahrnehmung 9 Celebrity endorsement 8 Celebrity-Werbung 8 Gender 8 Marketing models 8 Marketing philosophy 8 Target group 8 Television 8
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Online availability
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Undetermined 229 Free 39
Type of publication
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Article 285 Book / Working Paper 25 Other 1
Type of publication (narrower categories)
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Article in journal 135 Aufsatz in Zeitschrift 135 research-article 88 non-article 14 Graue Literatur 9 Non-commercial literature 9 viewpoint 8 review-article 7 Article 5 Working Paper 5 case-report 5 Arbeitspapier 4 Hochschulschrift 4 review 3 Aufsatz im Buch 2 Book section 2 Conference paper 2 Konferenzbeitrag 2 conceptual-paper 2 Aufsatzsammlung 1 Collection of articles of several authors 1 Sammelwerk 1 Thesis 1 technical-paper 1
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Language
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English 283 Undetermined 24 German 3 Spanish 1
Author
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Hutter, Katharina 5 Ali, Mazhar 4 Fesenmaier, Daniel R. 4 Johnson, Garrett A. 4 Lewis, Randall A. 4 Choe, Yeongbae 3 Franses, Philip Hans 3 Grigaliunaite, Viktorija 3 Guitart, Ivan A. 3 Kim, Dong Hoo 3 Phau, Ian 3 Pileliene, Lina 3 Romaniuk, Jenni 3 Rotfeld, Herbert Jack 3 Stienmetz, Jason L. 3 Vermeir, Iris 3 Wu, Linwan 3 Anjum, Munazzah Mehak 2 Basit, Abdul 2 Becker, Maren 2 Briggs, Elten 2 Bush, Bianca 2 Cauberghe, Veroline 2 Clement, Michel 2 Corkindale, David 2 Cornelis, Erlinde 2 Danaher, Peter J. 2 Dodoo, Naa Amponsah 2 Du, Rui 2 Fam, Kim‐Shyan 2 Franses, Ph.H.B.F. 2 Furnham, Adrian 2 Graefe, Andreas 2 Green, Kesten C. 2 Henningsen, Sina 2 Hernik, Joanna 2 Hervet, Guillaume 2 Heuke, Rebecca 2 Khabyuk, Olexiy 2 Khan, Mumtaz Muhammad 2
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Institution
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Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 2 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 2 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 2 Université Paris-Dauphine (Paris IX) 2 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 2 Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen 1 Gottfried Wilhelm Leibniz Universität Hannover 1
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Published in...
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European Journal of Marketing 29 Strategic Direction 19 Journal of Consumer Marketing 16 Journal of marketing communications 11 Marketing Intelligence & Planning 11 International journal of advertising : the quarterly review of marketing communications 10 International journal of advertising : the review of marketing communications 10 Asia Pacific Journal of Marketing and Logistics 6 Marketing science 6 International Journal of Pharmaceutical and Healthcare Marketing 5 Journal of Services Marketing 5 Journal of promotion management : JPM 5 European journal of marketing : EJM 4 Journal of business research : JBR 4 Journal of marketing research 4 Tourism analysis : an interdisciplinary tourism & hospitality journal 4 Australasian marketing journal 3 International Marketing Review 3 International journal of internet marketing and advertising : IJIMA 3 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 3 Journal of Product & Brand Management 3 Marketing intelligence & planning 3 BuR - Business Research 2 Cuadernos de Gestión 2 ERIM Report Series Research in Management 2 EconStor Preprints 2 Economics Papers from University Paris Dauphine 2 Equilibrium 2 International Journal of Sports Marketing and Sponsorship 2 International journal of electronic commerce : IJEC 2 Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE) 2 Journal of Business & Industrial Marketing 2 Journal of Consumer Policy 2 Journal of Fashion Marketing and Management: An International Journal 2 Journal of Islamic Marketing 2 Journal of Research in Interactive Marketing 2 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 2 Journal of global marketing 2 Journal of marketing research : JMR 2 Journal of travel and tourism marketing 2
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Source
All
ECONIS (ZBW) 150 Other ZBW resources 128 RePEc 25 EconStor 6 BASE 2
Showing 1 - 10 of 311
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Frontiers: the effect of an ad ban on retailer sales : insights from a natural experiment
Gabel, Sebastian; Molitor, Dominik; Spann, Martin - In: Marketing science 43 (2024) 4, pp. 723-733
Persistent link: https://www.econbiz.de/10014636294
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How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva; Isabella, Giuliana; … - In: Psychology & marketing 40 (2023) 1, pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
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Is VR always better for destination marketing? : comparing different media and styles
Griffin, Tom; Guttentag, Daniel; Lee, Seung Hwan Mark; … - In: Journal of vacation marketing 29 (2023) 1, pp. 119-140
Persistent link: https://www.econbiz.de/10014246955
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Emotional appeals effectiveness in enhancing charity digital advertisements
Yousef, Murooj; Dietrich, Timo; Rundle-Thiele, Sharyn; … - In: Journal of philanthropy and marketing 27 (2022) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10013460864
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The Attention Economy : A Category Blueprint
Nelson-Field, Karen - 2024
Chapter 1 The First Episode -- Chapter 2 Big Little Learnings -- Chapter 3 Attention Science Becomes a Science -- Chapter 4 The Reinvention of Invention -- Chapter 5 A Guide to Now and Next -- Chapter 6 From Realization to Action: the diary of a CPO -- Chapter 7 The Investors -- Chapter 8...
Preview
Preview
Persistent link: https://www.econbiz.de/10015081251
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How the time of day impacts social media advertising outcomes on consumers
Noguti, Valeria; Waller, David - In: Marketing intelligence & planning 42 (2024) 3, pp. 418-437
Persistent link: https://www.econbiz.de/10015056877
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How to communicate sustainability in tourism : examining value-based drivers for advertising effectiveness
Starke, Eliza; Stegemann, Manuel; Linde, Janine Julia; … - In: Sustainability in Business Management, (pp. 17-37). 2023
Persistent link: https://www.econbiz.de/10014337991
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The consideration factors of adopting location-based advertising push platform
Yang, Heng-Li; Lin, Shiang-Lin - In: International journal of information systems and change … 13 (2023) 3, pp. 209-233
Persistent link: https://www.econbiz.de/10014443571
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The effects of video storytelling advertising on consumers' online reactions on Facebook : a cross cultural study
Ben Aicha, Abir; Bouzaabia, Rym - In: Qualitative market research : an international journal 26 (2023) 3, pp. 247-268
Persistent link: https://www.econbiz.de/10014292085
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Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin; Park, SangHee - In: Journal of consumer marketing 40 (2023) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
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