How the time of day impacts social media advertising outcomes on consumers
Year of publication: |
2024
|
---|---|
Authors: | Noguti, Valeria ; Waller, David |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 3, p. 418-437
|
Subject: | Advertising effectiveness | Dayparts | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
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