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Search: subject_exact:"Brand management"
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Subject
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Brand management
17,010
Markenführung
16,979
Consumer behaviour
7,338
Konsumentenverhalten
7,338
Markenimage
7,049
Brand image
6,922
Markenartikel
5,220
Brand
5,217
Beziehungsmarketing
2,537
Relationship marketing
2,535
Markenpolitik
2,191
Social Web
1,763
Social web
1,761
Online-Marketing
1,577
Internet marketing
1,550
Marketingmanagement
1,385
Marketing management
1,371
Deutschland
1,169
Werbewirkung
1,130
Advertising effects
1,120
Germany
1,112
Luxury goods
869
Luxusgüter
869
Marketing
859
Werbung
750
Advertising
713
Einzelhandel
686
Retail trade
671
Theorie
661
Theory
661
Corporate reputation
657
Firmenimage
657
Brand loyalty
645
Customer satisfaction
626
Kundenzufriedenheit
625
Internationales Marketing
623
International marketing
604
Handelsmarke
597
USA
594
Emotion
584
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Undetermined
6,872
Free
2,361
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Article
12,628
Book / Working Paper
5,526
Journal
37
Other
4
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Article in journal
10,121
Aufsatz in Zeitschrift
10,121
Aufsatz im Buch
2,378
Book section
2,378
Hochschulschrift
752
Thesis
524
Graue Literatur
498
Non-commercial literature
498
Case study
454
Fallstudie
454
Collection of articles of several authors
412
Sammelwerk
412
Aufsatzsammlung
308
Working Paper
302
Arbeitspapier
301
Dissertation u.a. Prüfungsschriften
132
Conference paper
121
Konferenzbeitrag
121
Reprint
106
Ratgeber
100
Guidebook
94
Konferenzschrift
94
Lehrbuch
88
Textbook
75
Conference proceedings
55
Bibliografie enthalten
51
Bibliography included
51
Handbook
39
Handbuch
39
Interview
27
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
Collection of articles written by one author
13
Sammlung
13
Article
11
Glossar enthalten
11
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11
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10
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English
14,524
German
3,453
Undetermined
181
French
31
Italian
13
Polish
13
Russian
12
Spanish
5
Swedish
4
Serbian
3
Lithuanian
2
Valencian
1
Kazakh
1
Dutch
1
Portuguese
1
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Author
All
Esch, Franz-Rudolf
126
Burmann, Christoph
124
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
51
Ahlert, Dieter
47
Balmer, John M. T.
45
De Chernatony, Leslie
44
Tomczak, Torsten
42
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
36
Merrilees, Bill
36
Phau, Ian
36
Wiedmann, Klaus-Peter
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Christodoulides, George
29
Guzman, Francisco
28
Ko, Eunju
28
Romaniuk, Jenni
28
Strebinger, Andreas
28
Gupta, Suraksha
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Völckner, Franziska
27
Aaker, David A.
25
Langner, Tobias
25
Park, C. Whan
25
Schroeder, Jonathan E.
25
Swoboda, Bernhard
25
Diamantopoulos, Adamantios
24
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Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Books on Demand GmbH <Norderstedt>
6
Springer International Publishing
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Verlag Franz Vahlen
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
Institut für Markt- und Distributionsforschung <Köln>
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
86
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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Source
All
ECONIS (ZBW)
17,408
USB Cologne (EcoSocSci)
657
RePEc
97
BASE
15
EconStor
14
Other ZBW resources
3
ArchiDok
1
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Showing
3,631
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3631
Advertising and branding basics
Mehra, Vivek
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012583894
Saved in:
3632
Large-scale sport events and resident well-being : examining PERMA and the Gold Coast 2018 Commonwealth Games
Doyle, Jason
;
Filo, Kevin
;
Thomson, Alana
;
Kunkel, Thilo
- In:
Journal of sport management : the official journal of …
35
(
2021
)
6
,
pp. 537-550
Persistent link: https://www.econbiz.de/10012744673
Saved in:
3633
A quantitative exploration of service brand avoidance and its antecedents
Mostert, Pierre
;
Petrou, Sotira
;
Petzer, Daniel J.
; …
- In:
International journal of services and operations …
39
(
2021
)
4
,
pp. 477-494
Persistent link: https://www.econbiz.de/10012692983
Saved in:
3634
Digital marketing as a game changer strategy to enhance brand performance
Husain, Uvesh
;
Javed, Sarfaraz
;
Ananda S
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 107-125
Persistent link: https://www.econbiz.de/10012693492
Saved in:
3635
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
3636
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
3637
Impact of short-lived content on brand love and purchase intention of generation Z
Sharma, Ruchika
;
Nagdev, Kritika
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 399-425
Persistent link: https://www.econbiz.de/10012693544
Saved in:
3638
Modeling multi-generational diffusion for competitive brands : an analysis for telecommunication industries
Bansal, Gunjan
;
Anand, Adarsh
;
Aggrawal, Deepti
- In:
Journal of management analytics
8
(
2021
)
4
,
pp. 715-740
Persistent link: https://www.econbiz.de/10012693804
Saved in:
3639
How can social responsibilities contribute to brand equity? : evidences from Isfahan
Ghaffari, Mohammad
;
Monfared, Amir Reza Konjkav
- In:
Middle East journal of management : MEJM
8
(
2021
)
5
,
pp. 475-496
Persistent link: https://www.econbiz.de/10012693949
Saved in:
3640
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
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