Digital marketing as a game changer strategy to enhance brand performance
Uvesh Husain, Sarfaraz Javed and S. Ananda
| Year of publication: |
2021
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|---|---|
| Authors: | Husain, Uvesh ; Javed, Sarfaraz ; Ananda S |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 15.2021, 2/3, p. 107-125
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| Subject: | brand experience | brand engagement | brand vocal | brand value | satisfaction | mobile application use | brand performance | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2021.118226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012693492