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Search: subject_exact:"Brand relationship"
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Subject
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Brand loyalty
831
Markentreue
830
Consumer behaviour
625
Konsumentenverhalten
622
Brand management
591
Markenführung
590
Beziehungsmarketing
560
Relationship marketing
559
Brand image
443
Markenimage
442
Brand
431
Markenartikel
431
Customer satisfaction
156
brand loyalty
156
Kundenzufriedenheit
155
Social Web
154
Social web
154
Internet marketing
122
Online-Marketing
122
Confidence
86
Vertrauen
86
Emotion
65
Kundenbindung
56
Customer retention
52
Customer integration
44
Kundenintegration
44
Personality psychology
39
Persönlichkeitspsychologie
39
Dienstleistungsqualität
34
Service quality
34
USA
34
Viral marketing
34
Virales Marketing
34
Brand relationship
32
United States
32
Hotel industry
30
Hotellerie
30
brand trust
30
Deutschland
29
Marketing management
29
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Undetermined
418
Free
153
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Article
703
Book / Working Paper
176
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Article in journal
639
Aufsatz in Zeitschrift
639
Aufsatz im Buch
53
Book section
53
Hochschulschrift
33
Graue Literatur
25
Non-commercial literature
25
Thesis
20
Collection of articles of several authors
15
Sammelwerk
15
Arbeitspapier
14
Working Paper
14
Case study
9
Fallstudie
9
research-article
8
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6
Collection of articles written by one author
4
Sammlung
4
Conference paper
3
Konferenzbeitrag
3
Handbook
2
Handbuch
2
Article
1
Fallstudiensammlung
1
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1
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1
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1
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1
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1
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Language
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English
826
German
43
Undetermined
6
Polish
3
French
1
Author
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Dawes, John
11
Han, Heesup
8
Fetscherin, Marc
6
Kim, Jinkyung Jenny
5
Ozuem, Wilson
5
Silberhorn, Nadja
5
So, Kevin Kam Fung
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Huber, Frank
4
Hwang, Jinsoo
4
Khan, Imran
4
King, Ceridwyn
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Raut, Umesh Ramchandra
4
Rubio Benito, Natalia
4
Thomson, Matthew
4
Ahn, Jiseon
3
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Brexendorf, Tim Oliver
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
3
Guzman, Francisco
3
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Institution
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
EconWPA
2
Martin-Luther-Universität Halle-Wittenberg
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
American Marketing Association
1
Faculdade de Economia, Universidade do Porto
1
HAL
1
IGI Global
1
Johannes Kepler Universität Linz
1
Otto-Friedrich-Universität Bamberg
1
Technische Universität Bergakademie Freiberg
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
37
The journal of product & brand management
29
Journal of retailing and consumer services
28
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
7
SpringerLink / Bücher
7
International journal of contemporary hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
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Source
All
ECONIS (ZBW)
862
Other ZBW resources
8
RePEc
7
BASE
1
EconStor
1
Showing
51
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879
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51
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
52
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
53
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
54
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
55
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
56
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
57
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
58
Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting
;
Liu, Minghao
- In:
International journal of retail and distribution management
52
(
2024
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10014484231
Saved in:
59
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
60
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain
;
Fayyaz, Muhammad Shahzeb
;
Shamim, Amjad
; …
- In:
Journal of Islamic marketing
15
(
2024
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10014469161
Saved in:
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