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Search: subject_exact:"Consumer promotion"
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Sales promotion
1,927
Verkaufsförderung
1,927
Consumer behaviour
834
Konsumentenverhalten
834
Preismanagement
315
Pricing strategy
315
Einzelhandel
278
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275
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203
Theory
203
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175
Werbewirkung
175
Marketingmanagement
172
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168
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154
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154
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152
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150
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140
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140
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126
Deutschland
126
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126
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124
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119
Online-Handel
119
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116
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115
Verkauf
114
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112
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104
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103
Salespeople
96
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96
Marketing
92
Ladengestaltung
83
Store design
83
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77
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77
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Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Sinitsyn, Maxim
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Leeflang, Peter
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
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Springer Fachmedien Wiesbaden
2
AMACOM
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American Marketing Association
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Center for Economic Research <Tilburg>
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Econometrisch Instituut <Rotterdam>
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Fördergesellschaft Marketing an der Universität Augsburg
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1
Helmut-Schmidt-Universität
1
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1
John Calmann and King Ltd <London>
1
Kogan Page Ltd. <London>
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1
New York State College of Agriculture
1
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RWTH Aachen
1
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1
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1
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1
The Nielsen Company (Germany)
1
Thompson and Lichtner Co., Inc.
1
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1
United States / Federal Trade Commission / Bureau of Economics
1
Universität Hohenheim / Institut für Agrarpolitik und Landwirtschaftliche Marktlehre
1
Universität Ulm
1
epubli GmbH
1
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Journal of retailing and consumer services
62
Journal of business research : JBR
59
Journal of retailing
46
Journal of promotion management : JPM
41
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
European journal of marketing : EJM
14
Journal of the Academy of Marketing Science
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
SpringerLink / Bücher
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of revenue and pricing management
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
6
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ECONIS (ZBW)
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1871
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
1872
Consumer price and promotion expectations : an experimental study
Kalwani, Manohar U.
;
Yim, Chi-kin
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000805953
Saved in:
1873
Journal of promotion management : JPM
1991-: Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10000594307
Saved in:
1874
Do unit sales predict car sales?
Martens, Joann E.
-
1985
Persistent link: https://www.econbiz.de/10000082839
Saved in:
1875
Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan
-
1984
Persistent link: https://www.econbiz.de/10001817764
Saved in:
1876
Marketing communication and promotion : text and cases
Nickels, William G.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10002571869
Saved in:
1877
Telemarketing campaigns that work
Roman, Murray
-
1983
Persistent link: https://www.econbiz.de/10000559686
Saved in:
1878
Sales promotion in the Japanese market : JETRO [Japan External Trade Organization]
1983
-
Rev.
Persistent link: https://www.econbiz.de/10003585930
Saved in:
1879
Sales forecasting
Michael, George C.
-
1979
Persistent link: https://www.econbiz.de/10000615278
Saved in:
1880
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
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