Marketing communication and promotion : text and cases
William G. Nickels
| Year of publication: |
1984 ; 3. ed
|
|---|---|
| Authors: | Nickels, William G. |
| Publisher: |
New York : Wiley |
| Subject: | Vereinigte Staaten | Absatz | Information | Kommunikation | Betriebswirtschaftliche Einführungsschrift | Marketingmanagement | Marketing management | Communication | Verkaufsförderung | Sales promotion | Marketing |
| Extent: | X, 494 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-84133-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002571869