Phyo Min Tun; Nantha, Cherisa; Srivallop, Atikom; … - In: Thailand and the world economy 42 (2024) 2, pp. 104-121
This paper aims to examine the roles of system and social perspectives for trust building in the mobile banking context and the moderating effects of demographic groups on direct effects on trust. The study investigates system perspectives (system quality and system usefulness), social...