Digital transformation in corporate banking : toward a blended service model
Year of publication: |
2024
|
---|---|
Authors: | Lóska, Gergely ; Uotila, Juha |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 66.2024, 3, p. 93-115
|
Subject: | business model development | service innovation | customer relationship management | banks | competitive advantage | value creation | information technology | Bank | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Wettbewerbsvorteil | Competitive advantage | Innovation | Electronic Banking | Electronic banking |
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