The Nutri-Score is currently used in 7 countries in the EU and is part of the German reduction and innovation strategy to combat non-communicable diseases related to unhealthy eating. The Nutri-Score is intended to inform consumers and serves as a guide when buying packaged food. The aim of this...

The present study aims to identify the demographic variables that influence rural customers' decision-making rules in the process of purchasing fast-moving consumer goods (FMCGs) products. Five FMCG personal care products are taken into consideration for the study. A multistage proportionate...

The Fast Moving Consumer Goods (FMCG) industry regularly produces monumental waste. Today sustainability is the central issue of every society. Today, the average consumer is more aware of their product choices' environmental impact than a consumer as little as five years ago. The change is real...