Will discuss how the German giant Lidl plans to take expansionary steps in a Mexican or Norwegian market to add to its success records in the European and North American markets. Lidl began modestly in 1973 with a small shop that had three members and offers 500 products to 10,500 stores in...

European Journal of International Management (EJIM) is one ofthe leading journals in the field of international business. Despite its leadingstatus, the journal, to date, has not been retrospectively reviewed. Therefore,the aim of this article is to commemorate EJIM’s 15th anniversary with an...

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting...

"This forward-thinking book explores global leadership and the complexities inherent in its practice. Conceptual knowledge, learning tools and reflective exercises stimulate the reader to delve into self-development and to recognize how to develop competencies that lead to global collaboration....