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Search: subject_exact:"Industriegütermarketing"
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B-to-B-Marketing
3,444
Business-to-business marketing
3,444
Lieferantenmanagement
1,462
Supplier relationship management
1,462
Relationship marketing
753
Beziehungsmarketing
749
Marketingmanagement
449
Marketing management
433
Investitionsgütermarketing
396
Electronic Commerce
344
E-commerce
336
Deutschland
313
Theory
307
Theorie
305
Germany
301
Verkauf
277
Business-to-Business-Marketing
276
Selling
269
Brand management
266
Markenführung
266
Salespeople
257
Verkaufspersonal
257
Marketing
224
Consumer behaviour
207
Konsumentenverhalten
207
Business network
189
Unternehmensnetzwerk
189
Social Web
182
Social web
182
B2B
165
Online-Marketing
165
Value creation
163
Betriebliche Wertschöpfung
162
Bundling strategy
160
Leistungsbündel
160
Customer satisfaction
158
Kundenzufriedenheit
158
Internet marketing
154
Kundenwert
146
Customer value
145
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1,208
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293
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2,408
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1,325
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6
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1,945
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471
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370
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273
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148
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106
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70
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62
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62
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61
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51
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46
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29
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25
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24
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15
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15
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14
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14
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10
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10
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10
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8
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5
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5
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2,629
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1,068
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39
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6
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Kleinaltenkamp, Michael
68
Backhaus, Klaus
53
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Geiger, Ingmar
19
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Voeth, Markus
18
Jacob, Frank
17
Kowalkowski, Christian
17
Baumgarth, Carsten
16
Hofmaier, Richard
16
Plinke, Wulff
16
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Pepels, Werner
14
Weiber, Rolf
14
Grewal, Rajdeep
13
Lilien, Gary L.
13
Belz, Christian
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Ehret, Michael
11
Kumar, V.
11
Rangarajan, Deva
11
Snehota, Ivan
11
Strothmann, Karl-Heinz
11
Ahearne, Michael
10
Anderson, James C.
10
Godefroid, Peter
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
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Springer Fachmedien Wiesbaden
38
Verlag Dr. Kovač
9
Gesellschaft Entwicklung, Konstruktion, Vertrieb
8
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
3
IMP Group
3
Verein Deutscher Ingenieure
3
American Marketing Association
2
BDW, Deutscher Kommunikationsverband
2
European Association for Industrial Marketing Research
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Konstruktion und Entwicklung
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Spiegel-Verlag Rudolf Augstein <Hamburg> / Marketingabteilung
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Vertriebsingenieur-Tagung <2, 1982, Düsseldorf>
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Deutscher Universitäts-Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
610
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
75
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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Source
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ECONIS (ZBW)
3,559
USB Cologne (EcoSocSci)
180
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1,061
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1061
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
1062
The burden of rank : the impact of preferred supplier status on excessive buyer requests
Hammerschmidt, Maik
;
Wetzel, Hauke A.
;
Arnold, Todd J.
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 19-26
Persistent link: https://www.econbiz.de/10011871369
Saved in:
1063
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
1064
Knowledge configurations of small and medium-sized knowledge-intensive firms in a developing economy : a knowledge-based view of business-to-business internationalization
Mejri, Kais
;
MacVaugh, Jason
;
Tsagdis, Dimitrios
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011871436
Saved in:
1065
The power of international marketing functions: antecedents and consequences
Gnizy, Itzhak
;
Shoham, Aviv
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 67-89
Persistent link: https://www.econbiz.de/10011873875
Saved in:
1066
An investigation of B-to-B brand value : evidence from manufacturing SMEs in Taiwan
Yieh, Kaili
;
Yeh, Ching-Hsuan
;
Tseng, Timmy H.
;
Wang, …
- In:
Journal of business-to-business marketing
25
(
2018
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011873886
Saved in:
1067
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
1068
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
1069
Disentangling the effect of services on B2B firm value : trade-offs of sales, profits, and earnings volatility
Nezami, Mehdi
;
Worm, Stefan
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
2
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011882547
Saved in:
1070
A dyadic examination of inspirational factors driving B2B social media influence
Barry, James M.
;
Gironda, John
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011884509
Saved in:
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