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Search: subject_exact:"Influencer"
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Influencer
202
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108
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Online-Marketing
90
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76
Consumer behaviour
49
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49
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39
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influencer
31
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27
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24
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23
social media
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influencer marketing
9
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Budzinski, Oliver
8
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7
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4
Cong, Lin William
3
Fowler, Kendra
3
Hiddessen, Jana
3
Jacobson, Jenna
3
Jahnke, Marlis
3
Kim, Do Yuon
3
Li, Siguang
3
Schleife, Felix
3
Septianto, Felix
3
Thomas, Veronica L.
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2
Backaler, Joel
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Beck, Maria
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Lou, Chen
2
Mahn, Luisa
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Journal of advertising
12
Using influencer marketing as a digital business strategy
11
Innovatives Markenmanagement
10
Springer eBook Collection
10
Journal of business research : JBR
6
Journal of advertising research
5
Research perspectives on social media influencers and brand communication
5
International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Research
4
The SAGE handbook of social media marketing
4
Ilmenau Economics Discussion Papers
3
Journal of global fashion marketing : JGfM
3
Journal of retailing and consumer services
3
Markstones-Arbeitspapiere
3
Quick Guide
3
SpringerLink / Bücher
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Beiträge zum transnationalen Wirtschaftsrecht
2
Contemporary trends in innovative marketing strategies
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
2
IW-Report
2
Omnichannel approach to co-creating customer experiences through metaverse platforms
2
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2
Psychology & marketing
2
Redmarka : revista de marketing aplicado
2
Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
2
The journal of media economics
2
The journal of services marketing
2
The role of brands in an era of over-information
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
2
Academy of Management journal : AMJ
1
American economic journal
1
Arbeitspapiere für Marketing und Management
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
219
EconStor
7
RePEc
2
BASE
1
Other ZBW resources
1
Showing
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21
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
22
The influencers’ world of "make-believe"
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014280574
Saved in:
23
Influencers e influenciados : análisis del engagement de los prescriptores de marca españoles en la postpandemia
León Martínez, Ángela
;
Soria Ibáñez, María del Mar
- In:
Redmarka : revista de marketing aplicado
27
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014308073
Saved in:
24
Influencer Marketing auf Twitch.tv
Zbornik, Silas
-
2022
Wie wirkt sich Influencer Marketing in Form von gesponserten Streams auf die Kaufabsicht der Zuschauer auf der Livestreaming-Plattform Twitch.tv aus?
Persistent link: https://www.econbiz.de/10013464264
Saved in:
25
Influencer Marketing auf Twitch.tv
Zbornik, Silas
-
2022
Persistent link: https://www.econbiz.de/10013461674
Saved in:
26
"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina
;
Clare, Carl
;
Ashworth, Catherine J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
Saved in:
27
Conflicts and challenges in practices of commercializing humans : an ethnographic study of influencer marketing work
Christensen, Anna-Bertha Heeris
-
2022
-
First edition
Persistent link: https://www.econbiz.de/10013415112
Saved in:
28
The impact of influencers on advertising and consumer protection in the single market : study requested by the IMCO committee
Michaelsen, Frithjof
;
Collini, Luena
-
Europäisches Parlament / Policy Department for …
-
2022
Persistent link: https://www.econbiz.de/10013201705
Saved in:
29
Short-form video content (SVC) engagement and marketing capabilities
Darlin Apasrawirote
;
Kritcha Yawised
;
Maneerut Chatrangsan
- In:
Asian journal of business and accounting : AJBA
15
(
2022
)
2
,
pp. 221-246
Persistent link: https://www.econbiz.de/10013531185
Saved in:
30
Managing influencer marketing cooperations
Farouq, Jasmin
-
2022
Persistent link: https://www.econbiz.de/10013348933
Saved in:
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