Short-form video content (SVC) engagement and marketing capabilities
Year of publication: |
2022
|
---|---|
Authors: | Darlin Apasrawirote ; Kritcha Yawised ; Maneerut Chatrangsan ; Paisarn Muneesawang |
Published in: |
Asian journal of business and accounting : AJBA. - Kuala Lumpur : Faculty of Business and Accountancy, ISSN 2180-3137, ZDB-ID 2945283-1. - Vol. 15.2022, 2, p. 221-246
|
Subject: | Short-form video content | Marketing capability | RBV | Influencer | Social media | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view |
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