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Search: subject_exact:"Markenimage"
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Markenimage
10,874
Brand image
10,626
Markenführung
6,965
Brand management
6,962
Konsumentenverhalten
6,502
Consumer behaviour
6,501
Brand
3,253
Markenartikel
3,230
Relationship marketing
1,842
Beziehungsmarketing
1,841
Social Web
970
Social web
970
Werbewirkung
967
Advertising effects
964
Online-Marketing
888
Internet marketing
878
Designation of origin
867
Herkunftsbezeichnung
867
Tourism marketing
729
Tourismusmarketing
729
Customer satisfaction
646
Kundenzufriedenheit
646
Marketingmanagement
593
Marketing management
592
Destination management
586
Destinationsmanagement
586
Corporate reputation
488
Firmenimage
488
Brand loyalty
482
Deutschland
481
Germany
465
Holiday behaviour
448
Urlaubsverhalten
448
Advertising
445
Werbung
444
Persönlichkeitspsychologie
419
Personality psychology
418
Markentreue
415
Viral marketing
413
Virales Marketing
413
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4,742
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1,640
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8,796
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2,075
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3
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7,940
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814
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814
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337
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292
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292
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240
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217
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215
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107
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107
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72
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72
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71
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71
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54
Aufsatzsammlung
40
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27
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16
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14
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14
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8
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8
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7
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6
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6
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5
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5
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English
9,819
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1,013
French
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16
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10
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5
Russian
2
Valencian
1
Spanish
1
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1
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Author
All
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Romaniuk, Jenni
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Han, Heesup
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
Völckner, Franziska
15
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Springer Fachmedien Wiesbaden
34
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
63
Journal of marketing
62
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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Source
All
ECONIS (ZBW)
10,748
USB Cologne (EcoSocSci)
98
USB Cologne (business full texts)
17
EconStor
9
BASE
2
Showing
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10801
Das Image von Nahrungsmitteln bei Jugendlichen unter besonderer Berücksichtigung von Fleisch und Wurst
Kruwinnus, Nicole
;
Ziehlberg, Roland von
-
1997
Persistent link: https://www.econbiz.de/10000977726
Saved in:
10802
Brand extension as informational leverage
Choi, Jay Pil
-
1997
Persistent link: https://www.econbiz.de/10000981479
Saved in:
10803
Images and identities of products and organizations : a semiotic exercise
Christensen, Lars Thøger
-
1997
Persistent link: https://www.econbiz.de/10000987189
Saved in:
10804
The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane
;
Heckler, Susan E.
;
Houston, Michael J.
-
1997
Persistent link: https://www.econbiz.de/10000988122
Saved in:
10805
Wettbewerbsvorteil und Bewertung von Marken : Entwicklung eines Bewertungsmodells zur Effizienzsteigerung im Markenmanagement und -controlling auf Basis mikroökonomisch und finanzt...
Schlaberg, Frank
-
1997
Persistent link: https://www.econbiz.de/10000968348
Saved in:
10806
Brand extension as informational leverage
Choi, Jay Pil
-
1997
Persistent link: https://www.econbiz.de/10000972523
Saved in:
10807
Consumers' response to sequential out-of-stock contacts of a brand assortment
Verbeke, Willem J. M. I.
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000974961
Saved in:
10808
The effect of green labels on consumer decision making
Björk, Peter
-
1997
Persistent link: https://www.econbiz.de/10000976816
Saved in:
10809
Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
10810
Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd
;
Simonson, Alex
-
1997
Persistent link: https://www.econbiz.de/10000631726
Saved in:
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