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Search: subject_exact:"Markenimage"
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Subject
All
Markenimage
10,949
Brand image
10,700
Markenführung
7,023
Brand management
7,020
Konsumentenverhalten
6,554
Consumer behaviour
6,553
Brand
3,274
Markenartikel
3,251
Relationship marketing
1,858
Beziehungsmarketing
1,857
Social Web
980
Social web
980
Werbewirkung
974
Advertising effects
971
Online-Marketing
898
Internet marketing
888
Designation of origin
874
Herkunftsbezeichnung
874
Tourism marketing
740
Tourismusmarketing
740
Customer satisfaction
651
Kundenzufriedenheit
651
Marketingmanagement
597
Marketing management
596
Destination management
593
Destinationsmanagement
593
Corporate reputation
491
Firmenimage
491
Brand loyalty
488
Deutschland
481
Germany
465
Holiday behaviour
457
Urlaubsverhalten
457
Advertising
448
Werbung
447
Persönlichkeitspsychologie
424
Personality psychology
423
Markentreue
420
Viral marketing
418
Virales Marketing
418
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Online availability
All
Undetermined
4,792
Free
1,661
Type of publication
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Article
8,870
Book / Working Paper
2,076
Journal
3
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Article in journal
8,012
Aufsatz in Zeitschrift
8,012
Aufsatz im Buch
816
Book section
816
Hochschulschrift
337
Graue Literatur
293
Non-commercial literature
293
Thesis
240
Working Paper
225
Arbeitspapier
223
Case study
107
Fallstudie
107
Collection of articles of several authors
72
Sammelwerk
72
Conference paper
71
Konferenzbeitrag
71
Reprint
54
Aufsatzsammlung
41
Dissertation u.a. Prüfungsschriften
27
Konferenzschrift
16
Bibliografie enthalten
14
Bibliography included
14
Collection of articles written by one author
14
Sammlung
14
Lehrbuch
12
Handbook
8
Handbuch
8
Textbook
7
Conference proceedings
6
Guidebook
6
Ratgeber
6
Fallstudiensammlung
5
Interview
5
Systematic review
5
Übersichtsarbeit
5
Festschrift
4
Mikroform
4
Bibliografie
3
Research Report
3
Umfrage
3
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All
English
9,894
German
1,013
French
19
Undetermined
16
Polish
10
Italian
5
Russian
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
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Author
All
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
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Institution
All
Springer Fachmedien Wiesbaden
34
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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Source
All
ECONIS (ZBW)
10,823
USB Cologne (EcoSocSci)
98
USB Cologne (business full texts)
17
EconStor
9
BASE
2
Showing
10,941
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10941
Retailer and consumer reaction to graded and branded beef
Ashby, R. C.
-
1941
Persistent link: https://www.econbiz.de/10003231773
Saved in:
10942
The image of technology
Zuckerman, Solly <Baron>
-
1967
Persistent link: https://www.econbiz.de/10003032622
Saved in:
10943
Images of India
Gokhale, Balkrishna G.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10001870802
Saved in:
10944
Measurement of market and brand effects
Anderson, Evan E.
-
1970
Persistent link: https://www.econbiz.de/10001835937
Saved in:
10945
Psychologie des Marken- und Firmenbildes
Bergler, Reinhold
-
1963
Persistent link: https://www.econbiz.de/10004026740
Saved in:
10946
Das Marken- und Firmen-Image : Theorie, Methodik, Praxis
Johannsen, Uwe
-
1971
Persistent link: https://www.econbiz.de/10004558605
Saved in:
10947
Psychologie des Marken- und Firmenbildes
Bergler, Reinhold
-
1963
Persistent link: https://www.econbiz.de/10013376768
Saved in:
10948
Guerrilla advertising
Lucas, Gavin
Persistent link: https://www.econbiz.de/10009347165
Saved in:
10949
Das Marken- und Firmen-Image : Theorie, Methodik, Praxis
Johannsen, Uwe
-
1971
Persistent link: https://www.econbiz.de/10000042248
Saved in:
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