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Search: subject_exact:"Marketingpolitik"
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Subject
All
Marketing
18,699
Marketingmanagement
16,716
Marketing management
16,016
Theorie
3,839
Theory
3,828
Konsumentenverhalten
3,408
Consumer behaviour
3,404
Deutschland
3,281
Germany
2,922
Beziehungsmarketing
2,343
Relationship marketing
2,329
USA
2,045
United States
1,928
Strategisches Management
1,836
Markenführung
1,748
Brand management
1,747
Online-Marketing
1,445
Internet marketing
1,372
Marktforschung
1,316
Unternehmenserfolg
1,192
Innovation
1,158
Firm performance
1,154
Strategic management
1,117
Marketingtheorie
1,093
Werbung
1,067
Marketing theory
1,045
Market research
1,008
KMU
972
SME
971
Internationales Marketing
931
Advertising
886
Management
881
International marketing
863
Social Web
856
Social web
856
Markenimage
715
Markenartikel
713
Innovationsmanagement
709
Electronic Commerce
705
Kommunikation
697
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Online availability
All
Undetermined
5,323
Free
2,042
Type of publication
All
Book / Working Paper
18,873
Article
13,038
Journal
408
Type of publication (narrower categories)
All
Article in journal
9,434
Aufsatz in Zeitschrift
9,434
Aufsatz im Buch
3,656
Book section
3,656
Hochschulschrift
2,293
Graue Literatur
2,077
Non-commercial literature
2,077
Collection of articles of several authors
1,741
Sammelwerk
1,741
Thesis
1,656
Lehrbuch
1,377
Textbook
1,146
Aufsatzsammlung
1,019
Working Paper
866
Bibliografie enthalten
860
Bibliography included
860
Arbeitspapier
854
Konferenzschrift
758
Case study
688
Fallstudie
688
Dissertation u.a. Prüfungsschriften
548
Conference proceedings
410
Ratgeber
372
Guidebook
349
Handbook
223
Handbuch
223
Reprint
187
Glossar enthalten
174
Glossary included
174
Festschrift
148
Wörterbuch
138
Fallstudiensammlung
96
Einführung
87
Conference paper
85
Konferenzbeitrag
85
Bibliografie
83
Collection of articles written by one author
82
Sammlung
82
Amtsdruckschrift
79
Government document
79
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English
19,640
German
11,006
Undetermined
1,254
French
190
Russian
130
Polish
114
Italian
34
Ukrainian
34
Hungarian
32
Dutch
27
Spanish
25
Swedish
21
Romanian
15
Finnish
9
Portuguese
8
Danish
7
Croatian
7
Slovak
7
Turkish
6
Czech
4
Bulgarian
3
Arabic
2
Macedonian
2
Serbian
2
Valencian
1
Kazakh
1
Lithuanian
1
Nepali
1
Norwegian
1
Slovenian
1
Chinese
1
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Author
All
Meffert, Heribert
257
Kotler, Philip
244
Bruhn, Manfred
239
Pepels, Werner
157
Homburg, Christian
121
Wiedmann, Klaus-Peter
81
Belz, Christian
78
Bauer, Hans H.
77
Sheth, Jagdish N.
75
Kirchgeorg, Manfred
67
Tomczak, Torsten
67
Fritz, Wolfgang
65
Backhaus, Klaus
63
Kleinaltenkamp, Michael
59
Reinecke, Sven
59
Diller, Hermann
53
Esch, Franz-Rudolf
52
McDonald, Malcolm
52
Kumar, V.
49
Kreutzer, Ralf T.
48
Zerres, Michael P.
48
Baker, Michael John
47
Keller, Kevin Lane
47
Armstrong, Gary
46
Dichtl, Erwin
46
Ahlert, Dieter
45
Kuß, Alfred
44
Albers, Sönke
41
Kitchen, Philip J.
41
Piercy, Nigel
41
Raffée, Hans
39
Berndt, Ralph
38
Huber, Frank
38
Kerin, Roger A.
38
Nufer, Gerd
38
Unger, Fritz
38
Burmann, Christoph
37
Herrmann, Andreas
35
Koschnick, Wolfgang J.
35
Weis, Hans Christian
35
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Institution
All
Springer Fachmedien Wiesbaden
167
American Marketing Association
116
European Society for Opinion and Marketing Research
34
Books on Demand GmbH <Norderstedt>
30
Fördergesellschaft Marketing an der Universität Augsburg
30
Edward Elgar Publishing
22
IGI Global
21
Haufe-Lexware GmbH & Co. KG
20
Verlag Dr. Kovač
19
De Gruyter Oldenbourg
18
Fachhochschule Reutlingen / European School of Business
17
National Bureau of Economic Research
17
W. Kohlhammer GmbH
17
Verlag Franz Vahlen
16
Uni-Taschenbücher GmbH
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Duncker & Humblot
14
OECD
14
Springer-Verlag GmbH
14
Springer Gabler <Firma>
13
Springer International Publishing
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UVK Verlagsgesellschaft mbH
12
Chartered Institute of Marketing
11
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
11
Information Resources Management Association
11
Institut für Marketing <Münster, Westfalen>
11
Absatzwirtschaftliche Gesellschaft
10
Academy of Marketing Science
10
American Management Association
10
Deutsche Marketing-Vereinigung
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
NetLibrary, Inc
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
AMACOM
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
Wiley-VCH
8
Berliner Wissenschafts-Verlag
7
Campus Verlag
7
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Published in...
All
SpringerLink / Bücher
521
Journal of business research : JBR
388
Industrial marketing management : the international journal for industrial and high-tech firms
286
Europäische Hochschulschriften / 5
230
Journal of strategic marketing
192
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
139
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
The marketing review
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
63
Journal of marketing education : JME
63
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
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Source
All
ECONIS (ZBW)
27,413
USB Cologne (EcoSocSci)
4,875
OLC EcoSci
17
EconStor
14
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341
Does market orientation lead to firm performance? : exploring the mechanisms and boundary conditions
Akanpaaba, Patrick Awusak
;
Agyapong, Ahmed
;
Mensah, …
- In:
Journal of African business
25
(
2024
)
1
,
pp. 155-179
Persistent link: https://www.econbiz.de/10014513758
Saved in:
342
Cultural fusion unleashed : analyzing Xiaomi's multifaceted brand communication strategy across global, Chinese, and Egyptian social media channels
Hassan, Ahmed A. M.
;
Wang, Jia
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 138-158
Persistent link: https://www.econbiz.de/10014515039
Saved in:
343
How the absorptive capacity could transform data into better decisions : a multilevel perspective to deal with the difference between firm sizes
Proença, Marina
;
Costa, Bruna Cescatto
;
Didonet, …
- In:
Management research review
47
(
2024
)
5
,
pp. 744-766
Persistent link: https://www.econbiz.de/10014515880
Saved in:
344
A comprehensive review on leveraging business intelligence for enhanced marketing analytics
Venkateswaran, P. S.
;
Marupaka, Divya
;
Parate, Sachin
; …
- In:
Data-driven decision making for long-term business success
,
(pp. 34-48)
.
2024
Persistent link: https://www.econbiz.de/10014483451
Saved in:
345
The synergy of management information systems and predictive analytics for marketing
Dominic, M. Lishmah
;
Venkateswaran, P. S.
;
Thamma …
- In:
Data-driven decision making for long-term business success
,
(pp. 49-63)
.
2024
Persistent link: https://www.econbiz.de/10014483465
Saved in:
346
Intelligent business sustainability on marketing system
Roja, M. Parveen
;
Agarwal, Shashank
;
More, Amrita Baid
; …
- In:
Data-driven decision making for long-term business success
,
(pp. 164-178)
.
2024
Persistent link: https://www.econbiz.de/10014483510
Saved in:
347
Defining the identity-image gap : an analysis of a collective wine brand
Spiga, Antonio
;
Cardebat, Jean-Marie
- In:
International journal of wine business research
36
(
2024
)
1
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014484087
Saved in:
348
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
349
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
350
Introduction to artificial intelligence and its importance in modern business management
Thakur, Reetika
- In:
Leveraging AI and emotional intelligence in …
,
(pp. 133-165)
.
2024
Persistent link: https://www.econbiz.de/10014465932
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