//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mediennutzung"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Mediennutzung
1,699
Media usage
1,662
Deutschland
490
Germany
454
Internet
317
Konsumentenverhalten
244
Consumer behaviour
243
Social Web
208
Social web
206
Medienkonsum
190
Theorie
186
Theory
180
Kommunikationsmedien
172
Communication media
170
USA
168
United States
165
Fernsehen
144
Online-Marketing
133
Internet marketing
127
Mediensektor
117
Television
116
Media industries
115
Werbewirkung
99
Advertising effects
98
Marktforschung
94
Fernsehprogramm
92
Market research
92
Electronic Commerce
90
Television programme
87
Fernsehwerbung
84
Television advertising
84
E-commerce
80
Werbung
62
Mobile communications
60
Mobilkommunikation
60
Welt
58
World
58
Advertising
56
Zielgruppe
54
Informationsverhalten
50
more ...
less ...
Online availability
All
Free
342
Undetermined
247
Type of publication
All
Article
950
Book / Working Paper
876
Journal
40
Type of publication (narrower categories)
All
Article in journal
647
Aufsatz in Zeitschrift
647
Graue Literatur
353
Non-commercial literature
353
Aufsatz im Buch
304
Book section
304
Working Paper
219
Arbeitspapier
196
Hochschulschrift
109
Thesis
85
Statistik
84
Statistics
80
Collection of articles of several authors
53
Sammelwerk
53
Aufsatzsammlung
39
Amtsdruckschrift
27
Government document
27
Dissertation u.a. Prüfungsschriften
26
Mehrbändiges Werk
19
Multi-volume publication
19
Konferenzschrift
18
Conference paper
14
Konferenzbeitrag
14
Bibliografie enthalten
11
Bibliography included
11
Case study
11
Fallstudie
11
Conference proceedings
10
Elektronischer Datenträger
10
Market information
9
Marktinformation
9
Umfrage
9
Collection of articles written by one author
8
Sammlung
8
Accompanied by computer file
5
Elektronischer Datenträger als Beilage
5
CD-ROM, DVD
4
Advisory report
3
Bibliografie
3
Guidebook
3
more ...
less ...
Language
All
English
1,088
German
721
Undetermined
20
French
16
Portuguese
10
Italian
5
Polish
4
Spanish
4
Dutch
2
Swedish
2
Bulgarian
1
Danish
1
Hungarian
1
Latvian
1
Norwegian
1
Russian
1
Slovak
1
Ukrainian
1
more ...
less ...
Author
All
Kind, Hans Jarle
9
Klingler, Walter
9
Nardotto, Mattia
8
Pabilonia, Sabrina Wulff
8
Schenk, Michael
8
Valletti, Tommaso M.
8
Adena, Maja
7
Anger, Silke
7
Benesch, Christine
7
Enikolopov, Ruben
7
Gavazza, Alessandro
7
Petrova, Maria
7
Santarosa, Veronica
7
Schleife, Katrin
7
Schwarze, Johannes
7
Wilbur, Kenneth C.
7
Zhuravskaya, Ekaterina
7
Bellman, Steven
6
Biswas, Shirsho
6
Diehl, Sandra
6
Dräger, Lena
6
Frey, Bruno S.
6
Kosse, Anneke
6
Merz, Joachim
6
Pagel, Sven
6
Piolatto, Amedeo
6
Simonov, Andrey
6
Anderson, Simon P.
5
Berger, Helge
5
Clement, Michel
5
Ehrmann, Michael
5
Fratzscher, Marcel
5
Gentzkow, Matthew Aaron
5
Gerhards, Maria
5
Krone, Jan
5
Nilssen, Tore
5
Silberer, Günter
5
Sonnac, Nathalie
5
Stark, Birgit
5
Varan, Duane
5
more ...
less ...
Institution
All
Institut für Demoskopie Allensbach
67
National Bureau of Economic Research
9
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
8
Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
8
Arbeitsgemeinschaft Media-Analyse
7
Springer Fachmedien Wiesbaden
7
Media-Micro-Census GmbH <Frankfurt, Main>
6
Europäische Kommission
4
Bayerische Landeszentrale für Neue Medien
3
Esomar
3
Istituto Nazionale di Statistica
3
Seminar on "Beyond Vehicle Audiences-Possibilities and Problems in'Qualitative' Media Research
3
Books on Demand GmbH <Norderstedt>
2
Deutschland / Bundeswehr / Universität Hamburg
2
Dänemark / Statistik
2
European Communication Council
2
IP Deutschland GmbH <Köln>
2
Leibniz-Institut für Länderkunde
2
OECD
2
Universität Hohenheim / Forschungsstelle für Medienwirtschaft und Kommunikationsforschung
2
Verlag Dr. Kovač
2
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland / Gemeinsame Stelle Digitaler Zugang
1
Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland / Kommission für Zulassung und Aufsicht der Landesmedienanstalten
1
Arbeitsgemeinschaft der Öffentlich-Rechtlichen Rundfunkanstalten der Bundesrepublik Deutschland / Medienkommission
1
Attac Deutschland
1
Bayerische Landeszentrale für Neue Medien <München>
1
Berlin-Brandenburgische Akademie der Wissenschaften
1
Bertelsmann Stiftung
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Deutscher Banken
1
Communication, Advertising and Marketing Education Foundation
1
Deutsches Institut für Wirtschaftsforschung
1
Deutschland / Statistisches Bundesamt
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Elinkeinoelämän Tutkimuslaitos
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Allgemeine und Berufliche Bildung und Jugend
1
Europäische Kommission / Generaldirektion Forschung
1
Europäische Kommission / Generaldirektion Kommunikation
1
more ...
less ...
Published in...
All
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,698
USB Cologne (EcoSocSci)
139
EconStor
27
USB Cologne (business full texts)
1
RePEc
1
Showing
1,851
-
1,860
of
1,866
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1851
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
1852
Zeszyty prasoznawcze : kwartalnik Ośrodka Badań Prasoznawczych
Ośrodek Badań Prasoznawczych
-
Kraków : Uniw. Jagielloński
;
anfangs: Kraków : …
-
1.1960 -
Persistent link: https://www.econbiz.de/10000370026
Saved in:
1853
The uses of mass communications : current perspectives on gratifications research
Blumler, Jay G.
(
ed.
);
Katz, Elihu
(
contributor
)
-
1974
-
1. print.
Persistent link: https://www.econbiz.de/10000327970
Saved in:
1854
Radio and television audience research
Nielsen, Arthur C.
- In:
Annual Marketing Research Conference : contributed …
,
(pp. 29-65)
.
1953
Persistent link: https://www.econbiz.de/10003640487
Saved in:
1855
Seminar on "Beyond Vehicle Audiences--Possibilities and Problems in'Qualitative' Media Research, Budapest, Hungary, 10th-13th March, 1976 ; 1
1976
Persistent link: https://www.econbiz.de/10003310720
Saved in:
1856
Seminar on "Beyond Vehicle Audiences--Possibilities and Problems in'Qualitative' Media Research, Budapest, Hungary, 10th-13th March, 1976 ; 2
1976
Persistent link: https://www.econbiz.de/10003310724
Saved in:
1857
Public affairs opinion leadership among educational television viewers
Carter jr., Roy E.
;
Clarke, Peter
- In:
American sociological review : ASR ; official journal …
(
19XX
),
pp. 792-799
Persistent link: https://www.econbiz.de/10001982583
Saved in:
1858
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
1859
Seminar on "Beyond Vehicle Audiences--Possibilities and Problems in'Qualitative' Media Research, Budapest, Hungary, 10th-13th March, 1976
1977
Persistent link: https://www.econbiz.de/10001416991
Saved in:
1860
Medienwelten Jugendlicher
Baacke, Dieter
;
Sander, Uwe
;
Vollbrecht, Ralf
Persistent link: https://www.econbiz.de/10004071326
Saved in:
First
Prev
178
179
180
181
182
183
184
185
186
187
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->