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Search: subject_exact:"Mobile Marketing"
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Subject
All
Mobile marketing
1,054
Mobile Marketing
1,049
Internet
439
Electronic Commerce
359
Telemarketing
357
Deutschland
329
Online-Marketing
329
Germany
308
Internet marketing
302
Consumer behaviour
261
Konsumentenverhalten
261
E-commerce
237
Mobile communications
233
Mobilkommunikation
232
Theorie
207
Theory
207
Beziehungsmarketing
194
Relationship marketing
194
Advertising effects
154
Werbewirkung
154
Mobile Business
139
Mobile business
139
Werbung
138
Advertising
135
Marketingmanagement
128
Marketing management
125
Marketing
122
Mobile phone
101
Mobiltelefon
101
Social Web
92
Social web
92
mobile marketing
75
Online retailing
70
Online-Handel
70
Mobile Anwendung
60
Mobile application
60
Kundenmanagement
59
Direktmarketing
56
USA
55
Brand management
53
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Online availability
All
Undetermined
238
Free
103
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Book / Working Paper
796
Article
626
Journal
13
Type of publication (narrower categories)
All
Article in journal
311
Aufsatz in Zeitschrift
311
Aufsatz im Buch
288
Book section
288
Hochschulschrift
127
Graue Literatur
116
Non-commercial literature
116
Thesis
107
Collection of articles of several authors
78
Sammelwerk
78
Aufsatzsammlung
57
Working Paper
42
Arbeitspapier
41
Case study
25
Fallstudie
25
Handbook
25
Handbuch
25
Konferenzschrift
21
Guidebook
20
Ratgeber
20
Dissertation u.a. Prüfungsschriften
17
Bibliografie enthalten
16
Bibliography included
16
Conference proceedings
13
Lehrbuch
10
Textbook
10
Glossar enthalten
8
Glossary included
8
Amtsdruckschrift
6
Government document
6
Universitätsschrift
4
Bibliographie
3
Mikroform
3
Reprint
3
Elektronischer Datenträger
2
Fachzeitung
2
Magazin
2
Systematic review
2
Übersichtsarbeit
2
Accompanied by computer file
1
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German
727
English
650
Undetermined
61
French
4
Czech
1
Polish
1
Portuguese
1
Russian
1
Spanish
1
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Author
All
Bauer, Hans H.
22
Fritz, Wolfgang
20
Link, Jörg
16
Theobald, Axel
11
Luo, Xueming
10
Muther, Andreas
10
Silberer, Günter
10
Chaffey, Dave
9
Meffert, Heribert
9
Fang, Zheng
8
Okazaki, Shintaro
8
Shankar, Venkatesh
8
Wiedmann, Klaus-Peter
8
Bliemel, Friedhelm
7
Karjaluoto, Heikki
7
Tiedtke, Daniela
7
Alan, Sule
6
Albers, Sönke
6
Fantapié Altobelli, Claudia
6
Fassott, Georg
6
Rodgers, Shelly
6
Spann, Martin
6
Thorson, Esther
6
Zinman, Jonathan
6
Ahlert, Dieter
5
Bamoriya, Hemant
5
Becker, Jörg
5
Dwivedi, Yogesh Kumar
5
Fong, Nathan M.
5
Hermanns, Arnold
5
Karlan, Dean
5
Krafft, Manfred
5
Neumann, Marcus M.
5
Reichardt, Tina
5
Rengelshausen, Oliver
5
Sajad Rezaei
5
Smith, Paul R.
5
Wilke, Kai
5
Wirtz, Bernd W.
5
Bart, Yakov
4
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Institution
All
Springer Fachmedien Wiesbaden
4
Booz, Allen & Hamilton GmbH <Düsseldorf>
3
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
3
Haufe-Lexware GmbH & Co. KG
3
National Bureau of Economic Research
3
FAZ-Institut für Management-, Markt- und Medieninformationen <Frankfurt, Main>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Absatzwirtschaftliche Gesellschaft
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Campus Verlag
1
Deutscher Marketing-Tag <29, 2001, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutscher Multimedia-Verband
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
European Marketing Academy
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Galileo Press
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Großbritannien / Office of Fair Trading
1
HWWA-Informationszentrum <Hamburg>
1
Hamburger Forum Medienökonomie
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Hochschule Wallis <Sion; Sierre>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Handelsforschung <Köln>
1
Inter-American Development Bank
1
Internationale Unternehmertage für Hotellerie und Gastronomie <1999, Marienbad>
1
Internationales Design Zentrum Berlin
1
Marketing-Centrum <Münster (Westf)>
1
Münchner Kreis
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
NetLibrary, Inc
1
ODIT France <Paris>
1
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Published in...
All
SpringerLink / Bücher
20
Digital advertising : theory and research
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of retailing and consumer services
14
Springer eBook Collection / Business and Economics
13
Journal of business research : JBR
12
International journal of internet marketing and advertising : IJIMA
11
Journal of advertising research
10
Gabler Edition Wissenschaft
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
8
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
8
Handbook of research on mobile marketing management
8
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
8
Psychology & marketing
7
Journal of marketing
6
Reihe Electronic Commerce
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
Business horizons
5
Journal of marketing research
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
4
Developing successful global strategies for marketing luxury brands
4
Electronic Services
4
Europäische Hochschulschriften / 5
4
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of promotion management : innovations in planning and applied research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Wirtschaftswissenschaft
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Apps management and e-commerce transactions in real-time
3
Asia Pacific journal of marketing and logistics
3
Ausgewählte Studien des ECC-Handel
3
Beiträge zur Marketingwissenschaft : Arbeitspapiere
3
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Source
All
ECONIS (ZBW)
1,136
USB Cologne (EcoSocSci)
260
RePEc
29
BASE
4
EconStor
4
Other ZBW resources
2
Showing
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101
A broad overview of interactive digital marketing : a bibliometric network analysis
Krishen, Anjala S.
;
Dwivedi, Yogesh Kumar
;
Bindu, N.
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012545041
Saved in:
102
Nowe media i technologie w komunikacji marketingowej - wybrane obszary zastosowań
Bajdak, Andrzej
(
ed.
);
Spyra, Zbigniew
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012546105
Saved in:
103
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
104
Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
105
Non-invasive personalized in-store location-based marketing : a practical use case
Dentamaro, Vincenzo
;
Impedovo, Donato
;
Pirlo, Giuseppe
; …
- In:
Handbook of research on applied AI for international …
,
(pp. 365-390)
.
2021
Persistent link: https://www.econbiz.de/10012303474
Saved in:
106
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
107
Two sides of the digital advertising coin: putting hypernudging into perspective
Morozovaite, Viktorija
- In:
Market and competition law review
5
(
2021
)
2
,
pp. 105-145
Persistent link: https://www.econbiz.de/10013163578
Saved in:
108
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
109
Digital mobile advertising : a pitching research letter
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
18
(
2019
)
4
,
pp. 640-646
Persistent link: https://www.econbiz.de/10012139272
Saved in:
110
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
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