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Search: subject_exact:"Outdoor advertising"
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Außenwerbung
77
Outdoor advertising
71
Advertising effects
32
Werbewirkung
32
Werbung
19
Advertising
18
Online-Marketing
14
Internet marketing
13
Consumer behaviour
9
Deutschland
9
Konsumentenverhalten
9
outdoor advertising
7
Germany
6
Marketing management
6
Marketingmanagement
6
Perception
6
USA
6
Wahrnehmung
6
Estimation
5
Interactive media
5
Interaktive Medien
5
Schätzung
5
Experiment
4
Target group
4
United States
4
Zielgruppe
4
billboards
4
out-of-home advertising
4
Bibliometrics
3
Bibliometrie
3
Cognition
3
Einzelhandel
3
France
3
Frankreich
3
Human-machine system
3
Kognition
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Mensch-Maschine-System
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Retail trade
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Sport
3
Theorie
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English
53
German
26
Undetermined
7
French
2
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Wilson, Rick T.
6
Sander, Matthias
4
Krieger, Kai Harald
3
Meurs, Lex van
3
Buczyński, Mateusz
2
Budziński, Wiktor
2
Bylicki, Michał
2
Czajkowski, Mikołaj
2
Klerkx, Mandy
2
Michelis, Daniel
2
Sager, Jürg
2
Taylor, Charles Raymond
2
Till, Brian
2
Abhishek
1
Afrashteh, Amir Aslani
1
Alavijeh, Mohammad Reza Karimi
1
Almer, Alexander
1
Amirshahi, Mirahmad
1
Anesbury, Zachary
1
Aristoff, Mandy
1
Baack, Daniel W.
1
Bae, Young Han
1
Belk, Russell W.
1
Berger, Thomas
1
Bernstein, David
1
Beyer, Gilbert
1
Bhargava, Mukesh
1
Bhatia, Tej K.
1
Black, Iain R.
1
Brakus, J. Joško
1
Burridge, Martin
1
Butz, Andreas
1
Cardoso, Jorge C. S.
1
Caspar, Volker
1
Casper, Jeff
1
Chapman, Kathleen
1
Cheung, Wing Yi
1
Childs, Michelle L.
1
Cho, Chang-Hoan
1
Coleman, Renita
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Allgemeine Plakatgesellschaft
1
Creativ Collection <Freiburg, Breisgau>
1
Frankreich / Section de l'Aménagement Durable des Territoires
1
New Mexico
1
New Mexico State Highway Commission
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising research
5
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Marken- und Produktmanagement
2
Marketing : ZFP ; journal of research and management
2
SpringerLink / Bücher
2
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Central European business review : CEBR
1
Conference proceedings trends in business communication 2016
1
Consumption and public life
1
Diskussionsbeiträge / 1 / Universität Konstanz, Rechts-, Wirtschafts- und Verwaltungswissenschaftliche Sektion, Fachbereich Wirtschaftswissenschaften
1
Dossier d'experts
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
EuroEconomica
1
European Journal of Marketing
1
Gabler Edition Wissenschaft
1
Human-computer interaction series
1
IRB-Literaturauslese
1
International Journal of Physical Distribution & Materials Management
1
International advertising and communication : current insights and empirical findings
1
International journal of market research
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of urban economics
1
Journal officiel de la République Française
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
12
RePEc
3
Other ZBW resources
3
BASE
1
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1
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
2
Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
3
Out-of-home advertising : a systematic review and research agenda
Wilson, Rick T.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 279-299
Persistent link: https://www.econbiz.de/10014233833
Saved in:
4
Valuing externalities of outdoor advertising in an urban setting : the case of Warsaw
Czajkowski, Mikołaj
;
Bylicki, Michał
;
Budziński, Wiktor
-
2020
Persistent link: https://www.econbiz.de/10012196656
Saved in:
5
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
6
Valuing externalities of outdoor advertising in an urban setting : the case of Warsaw
Czajkowski, Mikołaj
;
Bylicki, Michał
;
Budziński, Wiktor
- In:
Journal of urban economics
130
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013370325
Saved in:
7
Proposition de loi relative aux pre-enseignes : mandature 2015-2020
Molinoz, Patrick
(
contributor
);
Roche, Sabrina
(
contributor
)
-
Frankreich / Section de l'Aménagement Durable des …
-
2019
Persistent link: https://www.econbiz.de/10012024191
Saved in:
8
Identification and prioritisation of effective criteria in the selection of outdoor advertising using the AHP technique
Alavijeh, Mohammad Reza Karimi
;
Foroozan, Atefeh
; …
- In:
International journal of internet marketing and …
13
(
2019
)
4
,
pp. 359-373
Persistent link: https://www.econbiz.de/10012155315
Saved in:
9
Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
10
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
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