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Search: subject_exact:"Satire"
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Humor
437
Advertising effects
103
Werbewirkung
103
Advertising
68
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67
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61
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61
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54
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54
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37
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37
Economics
31
Wirtschaftswissenschaft
31
Deutschland
29
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28
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28
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28
humor
27
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25
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23
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23
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22
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22
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22
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22
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18
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18
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17
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17
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Theorie
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Satire
15
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47
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304
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7
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Yoon, Hye Jin
14
Eisend, Martin
8
Gulas, Charles S.
6
Oikarinen, Eeva-Liisa
6
Schwarz, Gerhard
6
Weinberger, Marc G.
6
Hakelmacher, Sebastian
5
McGraw, A. Peter
5
Schwarz, Uta
5
Warren, Caleb
5
Emrich, Eike
4
Hoffmann, Stefan
4
Pierdzioch, Christian
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Cruthirds, Kevin W.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gkorezis, Panagiotis
3
Grégoire, Yany
3
Hatzithomas, Leonidas
3
Härtel, Charmine E. J.
3
Klein, Grady
3
Kumar, Piyush
3
Mayer, James
3
Robert, Christopher
3
Samaratunge, Ramanie
3
Wijewardena, Nilupama
3
Aguilar Guillén, José Víctor
2
Asher, Kendra
2
Ayoun, Baker
2
Berthon, Pierre R.
2
Bitterly, T. Bradford
2
Blackford, Benjamin J.
2
Bonus, Holger
2
Boutsouki, Christina
2
Bouwmeester, Onno
2
Béal, Mathieu
2
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Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
Springer Fachmedien Wiesbaden
2
Wiley-VCH
2
Asociación Equipo Maíz
1
Books on Demand GmbH <Norderstedt>
1
Deutsche Bundesbank
1
Frankfurter Allgemeine Buch
1
Hoffmann und Campe Verlag
1
Leveraged Sell-Out LLC <New York, NY>
1
Piper Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schwarzkopf & Schwarzkopf Media GmbH
1
TALIDE e.V.
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Tredition GmbH <Hamburg>
1
Universität Mannheim / Institut für Marketing
1
Vandenhoeck & Ruprecht
1
Verlag 3.0 Zsolt Majsai
1
Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen
1
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International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
7
SpringerLink / Bücher
6
Infocomics
5
Journal of business and psychology
5
Journal of current issues and research in advertising : JCIRA
5
Frankfurter Allgemeine Buch
4
Journal of business research : JBR
4
Journal of managerial psychology
4
Journal of marketing communications
4
Leadership & organization development journal
4
Schriften des Europäischen Instituts für Sozioökonomie e.V.
4
Australian journal of management
3
Health marketing quarterly
3
International journal of hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Litzelstetter Libellen
3
Marketing intelligence & planning
3
Organization : the critical journal of organization, theory and society
3
Academy of Management journal : AMJ
2
Advertising and violence : concepts and perspectives
2
Asian business & management
2
Department of Economics working paper
2
Economic affairs : journal of the Institute of Economic Affairs
2
European journal of marketing : EJM
2
Harvard business review : HBR
2
Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
2
Journal of consumer behaviour : an international research review
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
2
Journal of management & organization : JMO
2
Journal of managerial issues : JMI
2
Journal of marketing theory and practice
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Kelley School of Business Research Paper
2
Management communication quarterly : an international journal
2
Psychology & marketing
2
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Source
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ECONIS (ZBW)
443
USB Cologne (EcoSocSci)
5
RePEc
3
EconStor
2
Showing
1
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453
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1
Mastering the art of humor in leadership : a toolkit for organizational leaders
Wijewardena, Nilupama
;
Samaratunge, Ramanie
;
Härtel, …
- In:
Organizational dynamics : a quarterly review of …
53
(
2024
)
3
,
pp. 1-9
Persistent link: https://www.econbiz.de/10015062025
Saved in:
2
Installation humor : a resistive social practice identified in the engineering workplace
Leppälä, Kristina
;
Lehtimäki, Hanna
- In:
International journal of organization theory and behavior
27
(
2024
)
3
,
pp. 206-220
Persistent link: https://www.econbiz.de/10015055650
Saved in:
3
Are humorous frontline employees hotels' secret weapons? : investigating when and why employee sense of humor promotes service performance
Liu, Xinyu
;
Wu, Long-Zeng
;
Ye, Yijiao
;
Kwan, Ho Kwong
- In:
International journal of hospitality management
118
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10015069325
Saved in:
4
Creating persuasive health messages on social media : effects of humor and perceived efficacy on health attitudes and intentions
Wang, Tianjiao
;
Pavelko, Rachelle
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10014333920
Saved in:
5
Understanding human stupidity in a post-truth area
Kets de Vries, Manfred F. R.
-
2023
Persistent link: https://www.econbiz.de/10014364755
Saved in:
6
Using humor to increase COVID-19 vaccination intention for the unvaccinated : the moderating role of trust in government
Yoon, Hye Jin
;
Lee, Jongmin
;
Han, Jeong Yeob
;
Ko, Youngjee
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10014380352
Saved in:
7
Unveiling humorous resistance : incongruity and critical discourse analysis in "Born a crime, stories from a South African Childhood"
Ngcobo, Sandiso
;
Roya, Witness
-
2023
Persistent link: https://www.econbiz.de/10014414350
Saved in:
8
A place and time for humor : leader humor in Confucian cultures
Yang, Inju
;
Yeh, Chu-Chen Rosa
- In:
Journal of management & organization : JMO
29
(
2023
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10014307730
Saved in:
9
"Are you having a laugh?" : detecting humorous expressions on social media : an exploration of theory, current approaches and future work
Elayan, Suzanne
;
Sykora, Martin
;
Jackson, Thomas
; …
- In:
International journal of information technology and …
21
(
2022
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10013256101
Saved in:
10
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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