This report describes the findings of the value chain and jobs survey on the Medicinal and Aromatic Plants ("MAPs") in the North West of Tunisia. The survey also benchmarks the value chain against other leading countries in the MAPs industry to determine potential productivity gaps and areas for...

The current research aims to outspread the sensory marketing research by (1) examining whether gender incongruent scents evoke nostalgia in the customers and secondly, by exploring if nostalgia can inflict feelings of pleasure and arousal and thus drives a consumer to develop a repurchase...

Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of...