Pleasing Scents : The Effect of Gender Incongruent Scents on the Repurchase Intention of the Consumers
Year of publication: |
2019
|
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Authors: | Afaq, Zahra ; Aziz, Shahab ; Sindhu, Amir Gulzar ; Bashir, Sajid |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Aromastoff | Flavour |
Extent: | 1 Online-Ressource (16 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Marketing and Branding Research 5 (2018) 217-232 Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments October 1, 2018 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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