//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Konsumenten"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Target group
2,449
Zielgruppe
2,449
Consumer behaviour
742
Konsumentenverhalten
742
Deutschland
463
Germany
453
Werbewirkung
361
Advertising effects
360
Marketingmanagement
353
Marketing management
351
Werbung
333
Advertising
330
Online-Marketing
259
Children
258
Kinder
258
Internet marketing
254
USA
239
United States
238
Elderly people
237
Marktsegmentierung
237
Ältere Menschen
237
Marketing
229
Market segmentation
228
Beziehungsmarketing
211
Relationship marketing
210
Theorie
146
Theory
146
Jugendliche
144
Youth
144
Brand management
138
Markenführung
138
Social Web
89
Social web
89
Low income
75
Niedrigeinkommen
75
Markenimage
73
Brand image
72
Marktforschung
68
Holiday behaviour
67
Market research
67
more ...
less ...
Online availability
All
Undetermined
497
Free
213
Type of publication
All
Article
1,687
Book / Working Paper
761
Journal
1
Type of publication (narrower categories)
All
Article in journal
1,079
Aufsatz in Zeitschrift
1,079
Aufsatz im Buch
602
Book section
602
Graue Literatur
173
Non-commercial literature
173
Hochschulschrift
138
Arbeitspapier
103
Working Paper
103
Thesis
97
Case study
68
Fallstudie
68
Collection of articles of several authors
52
Sammelwerk
52
Aufsatzsammlung
45
Ratgeber
30
Guidebook
24
Lehrbuch
17
Bibliografie enthalten
13
Bibliography included
13
Conference paper
11
Konferenzbeitrag
11
Textbook
11
Konferenzschrift
10
Conference proceedings
8
Forschungsbericht
7
Handbook
7
Handbuch
7
Amtsdruckschrift
6
Government document
6
Reprint
6
Collection of articles written by one author
4
Sammlung
4
Glossar enthalten
3
Glossary included
3
Umfrage
3
Advisory report
2
Einführung
2
Gutachten
2
Statistik
2
more ...
less ...
Language
All
English
1,576
German
859
French
10
Spanish
3
Italian
1
Dutch
1
Portuguese
1
Russian
1
Slovak
1
Swedish
1
more ...
less ...
Author
All
Wiedmann, Klaus-Peter
12
Hanna, Rema
10
Herstatt, Cornelius
10
Hudders, Liselot
10
Olken, Benjamin A.
10
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Thuysbaert, Bram
8
Buijzen, Moniek
7
Kohlbacher, Florian
7
Pompe, Hans-Georg
7
Shankar, Avi
7
Tröndle, Martin
7
Banerjee, Abhijit V.
6
Bauer, Hans H.
6
Bruhn, Manfred
6
Karlan, Dean
6
Kremmel, Dietmar
6
Rozendaal, Esther
6
Walter, Benjamin von
6
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Drees, Norbert
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
Hennigs, Nadine
5
Muthers, Helmut
5
Puntoni, Stefano
5
Reijmersdal, Eva A. van
5
Robinson, Jonathan
5
Sapi, Geza
5
Schertler, Walter
5
Stroud, Dick
5
Wenzel, Eike
5
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
26
Asian Development Bank
6
National Bureau of Economic Research
5
De Gruyter Oldenbourg
3
Fachhochschule Reutlingen / European School of Business
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Springer Gabler <Firma>
3
Deutschland / Umweltbundesamt
2
Edward Elgar Publishing
2
Eric Cuvillier <Firma>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
GdW Bundesverband Deutscher Wohnungs- und Immobilienunternehmen
2
Haufe-Lexware GmbH & Co. KG
2
MITP Verlags-GmbH & Co. KG
2
Steria Mummert Consulting AG
2
Tredition GmbH <Hamburg>
2
Verlag Dr. Kovač
2
AMACOM
1
ATOUT France <Paris>
1
American Management Association
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien und Tourismus
1
Analyse & Konzepte, Beratungsgesellschaft für Wohnen, Immobilien, Stadtentwicklung mbH
1
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Bauhaus-Universität Weimar
1
Bauhaus-Universitätsverlag Weimar
1
Books on Demand GmbH <Norderstedt>
1
Bundesagentur für Arbeit / Regionaldirektion Rheinland-Pfalz-Saarland
1
Bundesweite Gründerinnenagentur
1
Center for Economic Research <Tilburg>
1
Deutscher Fachverlag
1
Deutsches Weininstitut
1
Diplomica Verlag GmbH
1
Dr. Rainer Hampp <Firma>
1
Econometrisch Instituut <Rotterdam>
1
Erich-Schmidt-Verlag <Berlin>
1
European Advertising Academy
1
European Society for Opinion and Marketing Research, E.S.O.M.A.R.
1
Europäische Kommission / Direktion F - Digitale Transformation / F.2 - Digitale Dienstleistungen und Platformen
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
more ...
less ...
Published in...
All
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of business research : JBR
17
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of advertising : the review of marketing communications
9
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,449
Showing
71
-
80
of
2,449
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
71
Adoption of mobile banking at the bottom of the pyramid : an emerging market perspective
Purohit, Sonal
;
Arora, Rakhi
- In:
International journal of emerging markets
18
(
2023
)
1
,
pp. 200-222
Persistent link: https://www.econbiz.de/10014333444
Saved in:
72
Are SMEs relationship seekers or price watchers? : target marketing implications for banks
Kaur, Manpreet
;
Singh, Kanwaljeet
;
Arora, Sarita
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 615-625
Persistent link: https://www.econbiz.de/10014336310
Saved in:
73
Imperfect targeting and advertising strategies
Karle, Heiko
;
Reisinger, Markus
-
2023
Persistent link: https://www.econbiz.de/10014422619
Saved in:
74
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
75
Learning to be consumers of "smart" retail channels : the baby boomer experience
Robichaud, Zachary
;
Yu, Hong
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 536-560
Persistent link: https://www.econbiz.de/10014369366
Saved in:
76
Algorithms propagate gender bias in the marketplace : with consumers' cooperation
Rathee, Shelly
;
Banker, Sachin
;
Mishra, Arul
;
Mishra, …
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 621-631
Persistent link: https://www.econbiz.de/10014370526
Saved in:
77
Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Savas-Hall, Selen
;
Hall, Justin R.
;
Gresham, George
- In:
Journal of African business
24
(
2023
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10014372893
Saved in:
78
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
79
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
80
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
Saved in:
First
Prev
4
5
6
7
8
9
10
11
12
13
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->