Bottom of the Pyramid (BOP) younger consumers' perspective of service industries : a qualitative exploration of Nigeria
Selen Savas-Hall, Justin R. Hall and George Gresham
| Year of publication: |
2023
|
|---|---|
| Authors: | Savas-Hall, Selen ; Hall, Justin R. ; Gresham, George |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 24.2023, 4, p. 580-596
|
| Subject: | bottom of the pyramid | Nigeria | service industries | service innovations | young consumers | Dienstleistungssektor | Service industry | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Niedrigeinkommen | Low income |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2022.2135942 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014372893