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  • Search: subject_exact:"Semiotik"
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Year of publication
Subject
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Semiotik 325 Semiotics 227 Konsumentenverhalten 44 Markenführung 44 Brand management 43 Consumer behaviour 43 Kommunikation 30 Theorie 30 Theory 27 semiotics 22 Werbung 21 Brand 19 Markenartikel 19 Markenimage 19 Brand image 18 Communication 18 Advertising 16 Werbewirkung 15 Kongress 14 Marketing 14 Sprache 14 Advertising effects 13 Language 12 Linguistik 11 United States 11 Wissensmanagement 11 Discourse theory 10 Diskurstheorie 10 Knowledge management 10 Market research 10 Marktforschung 10 USA 10 Visualisierung 10 Zielgruppe 10 Deutschland 9 Linguistics 9 Unternehmenskultur 9 Visualization 9 Luxury goods 8 Luxusgüter 8
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Online availability
All
Undetermined 54 Free 46
Type of publication
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Book / Working Paper 172 Article 149 Journal 4
Type of publication (narrower categories)
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Article in journal 89 Aufsatz in Zeitschrift 89 Aufsatz im Buch 59 Book section 59 Graue Literatur 18 Non-commercial literature 18 Working Paper 18 Hochschulschrift 15 Arbeitspapier 14 Thesis 9 Aufsatzsammlung 8 Case study 8 Fallstudie 8 Konferenzschrift 8 Collection of articles of several authors 7 Dissertation u.a. Prüfungsschriften 7 Sammelwerk 7 Bibliographie 3 Conference proceedings 2 Reprint 2 Wörterbuch 2 Conference paper 1 Einführung 1 Festschrift 1 Konferenzbeitrag 1
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Language
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English 232 German 73 Undetermined 16 French 5 Russian 3 Spanish 1
Author
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Liu, Kecheng 12 Rossolatos, George 9 Henselmann, Klaus 8 Klein, Martin 8 Herrmann-Pillath, Carsten 5 Oswald, Laura R. 5 Sebeok, Thomas Albert 5 Leeuwen, Theo van 4 Maier, Christian 4 Raschdorf, Florian 4 Sugumaran, Vijayan 4 Veg-Sala, Nathalie 4 Hunter, William Cannon 3 Höllerer, Markus A. 3 Jancsary, Dennis 3 Lassus, Christel de 3 Lawes, Rachel 3 Pasquier, Martial 3 Petras, André 3 Tarasova, Natalija A. 3 Ackermann, Carsten 2 Adegbite, Emmanuel 2 Amler, Robert W. 2 Andersen, Thomas Hestbæk 2 Bazil, Vazrik 2 Bechstein, Gabriele 2 Breton, Gaétan 2 Cinici, Maria Cristina 2 Crowther, David 2 Danesi, Marcel 2 Evans, Malcolm 2 Floch, Jean-Marie 2 Gahmberg, Henrik 2 Gallert, Klaus 2 Guichard, Nathalie 2 Heilbrunn, Benoît 2 Jakobsen, Michael 2 Kress, Gunther R. 2 Leukel, Joerg 2 Leukel, Jörg 2
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Institution
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Deutsche Gesellschaft für Semiotik 2 Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg 2 Arbeitskreis für Internationale Wissenschaftskommunikation 1 Copenhagen Symposium <1, 1989> 1 IGI Global 1 International Association for Semiotic Studies 1 International Workshop on Organisational Semiotics <3, 2000, Stoke-on-Trent; Stafford> 1 Kassel University Press GmbH 1 Schweizerische Gesellschaft für Kulturtheorie und Semiotik 1 Schweizerische Gesellschaft für Semiotik 1 Semiotisches Kolloquium <3, 1981, Hamburg> 1 Staffordshire University <Stoke-on-Trent; Stafford> 1 Summer School of Critical Semiotics <1, 1984, Utrecht> 1 Österreichische Gesellschaft für Semiotik 1
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Published in...
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse] 6 Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009 5 International journal of market research : JMRS ; the journal of the Market Research Society 5 Advances in brand semiotics & discourse analysis 4 Approaches to semiotics 4 Tourism management : research, policies, practice 4 Working Papers in Accounting Valuation Auditing 4 Working papers in accounting valuation auditing 4 Intelligent, adaptive and reasoning technologies : new developments and applications 3 International journal of market research 3 Journal of business research : JBR 3 Journal of retailing and consumer services 3 Marketing theory 3 Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut 3 Research in consumer behavior 3 SpringerLink / Bücher 3 The journal of brand management : an international journal 3 Working paper series / Frankfurt School of Finance & Management 3 Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication 2 Dynamics and change in organizations : studies in organizational semiotics 2 E-consumers in the era of new tourism 2 Europäische Hochschulschriften / 40 2 Europäische Hochschulschriften / 5 2 Homo oeconomicus 2 Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen 2 International journal of retail & distribution management 2 Journal of advertising : official publication of the American Academy of Advertising 2 Journal of macromarketing : examining the interactions among markets, marketing, and society 2 Management information systems : mis quarterly 2 Mind & society : adaptive behaviours under risk and uncertainty 2 Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009 2 Routledge studies in management, organizations and society 2 Schriftenreihe Schwerpunkt Marketing / Arbeitspapier 2 Society and business review 2 Working paper / Institut de Hautes Études en Administration Publique 2 Accounting forum : advancing the interdisciplinary and global connection of accounting research 1 Acta Academiae Oeconomicae Helsingiensis / A 1 Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze 1 Advances in Multimedia and Interactive Technologies (AMIT) 1 Advances in industrial engineering and operations research : [revised and extended articles written by prominent researchers participating in the International MultiConference of Engineers and Computer Scientists (IMECS) 2007 ; held in Hong Kong on March 21 - 23, 2007] 1
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Source
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ECONIS (ZBW) 238 USB Cologne (EcoSocSci) 81 EconStor 4 RePEc 2
Showing 1 - 10 of 325
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Sensitizing social interaction with a mode-enhanced transcribing process
Li, Qian - In: Organizational research methods : ORM 27 (2024) 1, pp. 3-28
Persistent link: https://www.econbiz.de/10014581617
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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to decode and interpret an advertisement which promotes the South Australian Barossa Valley as a tourist destination. Design/methodology/approach - A survey was submitted to a...
Persistent link: https://www.econbiz.de/10014424540
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Paper, finance and semiotics : the symbolic economy of knowledge in the early modern Mediterranean
Pérez Fernández, José María; Sabatini, Gaetano - In: The journal of European economic history 52 (2023) 2, pp. 11-31
Persistent link: https://www.econbiz.de/10014507099
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Seeing through signs : on economic imagination and semiotic speculation
Porsfelt, Robin - 2022 - First edition
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Persistent link: https://www.econbiz.de/10013257360
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Reading the identity of dark heritage sites : a Peircean semiotic methodology
Dimache, Alexandru; Qiu, Zhuolin - In: Journal of travel research : a quarterly publication of … 63 (2024) 6, pp. 1411-1425
Persistent link: https://www.econbiz.de/10014582458
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Leveraging emojis as visual semiotics for enhanced engagement in destination marketing
Yu, Joanne; Dickinger, Astrid; Egger, Roman - In: Journal of destination marketing & management : JDMM 33 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015077014
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The poetics of travel through unravelling visual representations on postcards : a critical semiotics analysis
Mponaru, Christina - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10012506905
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Können wir die Recognition-Werte in der Anzeigenwerbung mittels semiotischer Attraktoren vorhersagen?
Schwarzfischer, Klaus - In: Transfer : Zeitschrift für Kommunikation und … 69 (2023) 3, pp. 55-63
Persistent link: https://www.econbiz.de/10014342143
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Beyond the business model canvas universe : a critical exploration of the BMC language
Nybye, Nicolai; Ellborg, Katarina - In: Handbook of research on business model innovation …, (pp. 22-41). 2023
Persistent link: https://www.econbiz.de/10014281783
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh; Kohli, Chiranjeev; Acharya, Manaswini - In: Journal of advertising research 63 (2023) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
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