Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Year of publication: |
2023
|
---|---|
Authors: | Shaw, Michael ; Bandara, Priyantha ; Khan, Sardana Islam |
Published in: |
South Asian journal of marketing. - [Bingley, United Kingdom] : Emerald Publishing Limited, ISSN 2738-2486, ZDB-ID 3116900-4. - Vol. 4.2023, 2, p. 142-158
|
Subject: | Semiotics | Southeast Asian Tourist | Advertising | Segmentation | Targeting | Destination marketing | Südostasien | Southeast Asia | Semiotik | Tourismusmarketing | Tourism marketing | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Werbung | Werbewirkung | Advertising effects |
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