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Search: subject_exact:"Werbepsychologie"
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Wirtschaftspsychologie
1,908
Economic psychology
1,661
Werbepsychologie
1,180
Psychology of advertising
1,059
Theorie
698
Theory
697
Konsumentenverhalten
591
Consumer behaviour
588
Behavioral economics
435
Verhaltensökonomik
435
Werbewirkung
417
Advertising effects
398
Psychologie
353
Werbung
301
Psychology
279
Advertising
261
Deutschland
204
Germany
200
Persönlichkeitspsychologie
164
USA
163
Personality psychology
162
United States
156
Arbeitspsychologie
140
Emotion
140
Experiment
137
Organizational psychology
135
Markenführung
125
Brand management
124
Marketing
113
Markenimage
104
Cognition
100
Kognition
100
Sozialpsychologie
98
Brand image
95
Wahrnehmung
92
Anlageverhalten
86
Perception
84
Social psychology
83
Behavioural finance
81
Verbraucherverhalten
80
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325
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1,351
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997
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200
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198
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79
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63
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61
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44
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28
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22
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20
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16
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14
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7
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795
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7
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Author
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Frey, Bruno S.
45
Kirchler, Erich
23
Mullainathan, Sendhil
17
Rosenstiel, Lutz von
16
Stutzer, Alois
15
Zinman, Jonathan
15
Karlan, Dean
14
Sunstein, Cass R.
14
Wiswede, Günter
14
Esch, Franz-Rudolf
13
Antonides, Gerrit
12
Felser, Georg
12
Lea, Stephen
12
Neumann, Peter
12
Osterloh, Margit
12
Webley, Paul
12
Wärneryd, Karl Erik
12
Akerlof, George A.
11
Shafir, Eldar
11
Thaler, Richard H.
11
Fehr, Ernst
10
Gutjahr, Gert
10
Moser, Klaus
10
Pelsmacker, Patrick de
10
Raab, Gerhard
10
Bertrand, Marianne
9
Brandstätter, Hermann
9
Earl, Peter E.
9
Frey, Dieter
9
Gierl, Heribert
9
Kemp, Simon
9
Kroeber-Riel, Werner
9
Mayer, Hans
9
Pelzmann, Linda
9
Shiller, Robert J.
9
Fennis, Bob Michaël
8
Furnham, Adrian
8
Leiser, David
8
Lewis, Alan
8
Loewenstein, George F.
8
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Springer Fachmedien Wiesbaden
18
Springer-Verlag GmbH
11
National Bureau of Economic Research
9
Edward Elgar Publishing
7
Gesellschaft für Angewandte Wirtschaftspsychologie
7
Books on Demand GmbH <Norderstedt>
5
Ekonomiska forskningsinstitutet <Stockholm>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Haufe-Lexware GmbH & Co. KG
4
International Association for Research in Economic Psychology
4
Association for NeuroPsychoEconomics
3
Centre for Economic Policy Research
3
Hochschule Fresenius
3
International Colloquium on Economic Psychology <15, 1990, Exeter>
3
Pabst Science Publishers
3
Russell Sage Foundation
3
Shaker Verlag
3
American Psychological Association
2
Berufsverband Deutscher Psychologinnen und Psychologen / Sektion Arbeits-, Betriebs- und Organisationspsychologie
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
De Gruyter Oldenbourg
2
Deutsche Gesellschaft für Psychologie
2
Eric Cuvillier <Firma>
2
IGI Global
2
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
2
Katolicki Uniwersytet Lubelski / Towarzystwo Naukowe
2
Sankt-Peterburgskij Gosudarstvennyj Universitet Ėkonomiki i Finansov
2
UNIVATION, Verein für Angewandte Betriebswirtschaft an der Technischen Universität Chemnitz-Zwickau
2
Verlag Franz Vahlen
2
Vodafone Stiftung Deutschland
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Association d'Economie Financière
1
Berufsverband Deutscher Psychologinnen und Psychologen / Sektion Wirtschaftspsychologie
1
Bochumer Wirtschaftspsychologen e.V.
1
British Psychological Society
1
C/O/N/E/C/T/A
1
CESifo GmbH
1
Centr Meždunarodnogo Sotrudničestva v Oblasti Psichokibernetiki <Saratow>
1
Centre de Recherche en Epistémologie Appliquée <Paris>
1
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Published in...
All
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
18
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of marketing research : JMR
13
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
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Source
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ECONIS (ZBW)
2,880
USB Cologne (EcoSocSci)
172
EconStor
5
OLC EcoSci
1
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91
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
92
Leading through tumultuous events in public sector organizations
Shafaei, Azadeh
;
Farr-Wharton, Ben
;
Omari, Maryam
; …
- In:
Public performance & management review
46
(
2023
)
6
,
pp. 1287-1317
Persistent link: https://www.econbiz.de/10014414073
Saved in:
93
Values and ethics of industrial-organizational psychology
Lefkowitz, Joel
-
2023
-
Third edition
Persistent link: https://www.econbiz.de/10014417759
Saved in:
94
Gemeinwohlorientierte Sharing-Economy : eine wirtschaftspsychologische Analyse zur Akzeptanz von digitalen Plattformen
Eisele, Sonja Deborah
-
2023
Persistent link: https://www.econbiz.de/10013552706
Saved in:
95
Verpackung ist Verführung : die Entschlüsselung des Packungscodes
Karmasin, Helene
-
2023
-
2. Auflage
Persistent link: https://www.econbiz.de/10013482609
Saved in:
96
Introduction to work, organizational, and business psychology
Zacher, Hannes
;
Lehmann-Willenbrock, Nale
- In:
Work, organizational, and business psychology : an …
,
(pp. 11-25)
.
2023
Persistent link: https://www.econbiz.de/10013503599
Saved in:
97
Metatheories in work, organizational, and business psychology
Zacher, Hannes
- In:
Work, organizational, and business psychology : an …
,
(pp. 26-41)
.
2023
Persistent link: https://www.econbiz.de/10013503603
Saved in:
98
Research methods and ethics in work, organizational, and business psychology
Lehmann-Willenbrock, Nale
- In:
Work, organizational, and business psychology : an …
,
(pp. 42-62)
.
2023
Persistent link: https://www.econbiz.de/10013503607
Saved in:
99
Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings
Bidmon, Robert K.
- In:
Dialogmarketing Perspektiven 2022/2023 : Tagungsband …
,
(pp. 157-178)
.
2023
Persistent link: https://www.econbiz.de/10014307648
Saved in:
100
Wirtschaftspsychologie : Rahmen, Konzepte, Anwendungsfelder
Spieß, Erika
-
2023
-
2. Auflage
Persistent link: https://www.econbiz.de/10014308230
Saved in:
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